YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

March 6, 2017

Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions. YBS completed its first project on the new marketing operations platform in November last year. Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions. YBS completed its first project on the new marketing operations platform in November last year.

Previous Flipbook
Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations
Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a ...

Next Flipbook
Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing
Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

Forbes Insights teamed up with Aprimo, a leading marketing operations software providers, to conduct a majo...