Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

December 19, 2016

Aprimo, a global leader in marketing operations software solutions, is seeing the benefits of a strategic customer collaboration focus that will define a new era for its platform. As a result of its Customer Innovation Initiative, which launched in the fall, the company has committed to delivering more than 300 unique customer-identified enhancements to the Aprimo platform throughout 2017 to elevate the CMO’s role and the value their organizations deliver.

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