Aprimo LLC, the company that pioneered marketing operations management software for enterprise and mid-market companies, will mark its official return to the global stage at the Direct Marketing Association’s upcoming DMA &THEN industry event in Los Angeles, California, October 16-18.
Aprimo Delivers Complete Global Marketing Operations Solution In The Cloud
Aprimo, the company that pioneered marketing operations management software, today launched its newly re-es...
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Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]
Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully.
Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]
Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? Find out in this article by our own Jon Williams on digitalmarketingmagazine.co.uk.
Aprimo Acquires ADAM Software [Financial IT]
Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.
Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]
Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.
Aprimo adds digital asset management with ADAM acquisition [Martech Today]
With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.
Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]
Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.
Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations
Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.
It’s Creativity Without The Crazy [Which-50]
Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow?
YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]
Yorkshire Building Society is reeping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions.
YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions
Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo.
Businesses Far Behind on Agile Marketing [DMN]
The study with Forbes Insights, asked marketers for their opinions about agile marketing and the state of their operations. Three out of four said “agility of Marketing Operations" was a challenge.
How Well Do You Know Your Marketing Budget? [Which-50]
Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, the answer is probably no.
Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]
A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to The “Future of Marketing” report from Forbes Insights and Aprimo.
How Companies Plan to Boost Marketing Agility [Marketing Charts]
More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights.
How To Balance Long Term Planning And Marketing Agility [Which-50]
Success in marketing involves achieving the best balance between long term planning and strategic vision, and agile interactive planning and execution. Find out how you can achieve this balance.
Half of marketers believe bureaucracy impedes their success [B2B Marketing]
Some 47% of marketers believe bureaucracy is hampering the agility of their marketing operations, according to a report by Aprimo and Forbes. Learn more in this article from B2B Marketing.
Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing
Forbes Insights teamed up with Aprimo, a leading marketing operations software providers, to conduct a major global survey of marketing leaders on the Future of Marketing.
Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]
This week, the Chicago-based Aprimo announced its first major platform update since it split from Teradata. The updates point toward Aprimo’s intentions as an independent company.
Control The Chaos By Applying The Five Marketing Essentials [Which-50]
Marketing can be chaotic, especially in an era of ever-rising customer expectations and seemingly endless consumer choice. Learn how you can manage the chaos with the Five Marketing Essentials.
Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem