Marlin Completes Acquisition of Revenew and Announces the Relaunch of Aprimo Brand

July 20, 2016

Marlin Equity Partners (“Marlin”) today announced that it has acquired Revenew, Inc., a leading provider and innovator of through-channel and distributed marketing solutions.  The transaction follows Marlin’s recent acquisition of the Marketing Applications business (“TMA”) from Teradata Corporation (NYSE: TDC).  Revenew has been merged with the marketing operations business of TMA to create a differentiated leader with the unique ability to serve customers’ central and channel marketing requirements.

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Aprimo getting new life under new ownership, old name [Indianapolis Business Journal]
Aprimo getting new life under new ownership, old name [Indianapolis Business Journal]

"Aprimo is back," said Aprimo CEO John Stammen while describing the company's marketing-operations software...

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