Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions. YBS completed its first project on the new marketing operations platform in November last year. Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions. YBS completed its first project on the new marketing operations platform in November last year.
Home » Press & Media » YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions
YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]
Yorkshire Building Society is reeping the benefits of a new automated approach to marketing operations fol...
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