Aprimo Campaign Brochure

May 5, 2017

For data-rich enterprises, it is not practical to load and maintain all customer data in the cloud to support marketing selects and targeting.Aprimo Campaign allows marketers secure, simple, and direct access to their own enterprise data warehouses, marketing data marts, operational data stores, or other sources that are on-premise, hosted, or in the cloud.

Aprimo Campaign is an enterprise campaign management SaaS application designed to access and select millions of customers and many millions of transactions across multiple sources wherever the data may sit.

Aprimo Campaign enables marketers to manage customer targeting into test and control cells, associate those cells with offers and creative treatments, and then orchestrate distribution across marketing channels and vendors (email, direct mail, digital, SMS, mobile, etc.).

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