3rd Party Research

  • Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

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  • The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    Options for allocating b-to-b marketing operations responsibilities.

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  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

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  • First 90 Days: Marketing Operations Leader [SiriusDecisions]

    First 90 Days: Marketing Operations Leader [SiriusDecisions]

    In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.

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