AT&T Success Story

April 11, 2018

Through regionalized marketing, AT&T Consumer Marketing faced some key challenges with executing effective marketing programs. AT&T Creative Services was feeling the pressure from the ongoing integration of the wired and wireless worlds as well as the economic downturn. Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!

Previous Content
Philips Success Story
Philips Success Story

Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifes...

Next Content
Aprimo uses Idea Lab to launch... Idea Lab!
Aprimo uses Idea Lab to launch... Idea Lab!

All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn mor...