×

Fill out the form below to view the webinar.

First Name
Last Name
Phone Number
Job Title
Company
Country
Opt-in to Future Emails
Thank you!
Error - something went wrong!

WEBINAR: Content & the Customer Experience – Best Practices for B2B Marketers

July 17, 2018

Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals and can hurt the customer experience. 

In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, will discuss the most common content challenges organizations are experiencing today and how they relate to customer experience. They will share data and insights on B2B content maturity, provide best practice guidance on how to build a high-performing content engine, and offer advice on ways organizations can reverse engineer their brand experience across various consumer channels.

For the slides, click here.

Learn more about our upcoming webinars in this series.

No Previous Videos

Next Video
On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie
On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie

Learn about how a well-structured marketing organization enables agile marketing and how to get started in ...