White Papers & Research

  • Maximize the Return of Your Channel Marketing Investment

    Maximize the Return of Your Channel Marketing Investment

    Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.

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  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • Forbes Insights Research Report on the Future of Marketing

    Forbes Insights Research Report on the Future of Marketing

    This combined Forbes and Aprimo study honed in on the current —and future—state of marketing, as well as the agility required to keep pace with the demands of today's consumer.

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  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

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  • First 90 Days: Marketing Operations Leader [SiriusDecisions]

    First 90 Days: Marketing Operations Leader [SiriusDecisions]

    In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.

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