White Papers & Research

  • The Future of Marketing Research Report with Forbes

    The Future of Marketing Research Report with Forbes

    Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core business. Read more about what we've discovered now!

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  • Managing Digital Assets in an Increasingly Distributed World

    Managing Digital Assets in an Increasingly Distributed World

    Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.

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  • The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    Options for allocating b-to-b marketing operations responsibilities.

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  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • Watch your step! Bridge the Gap to Boost Marketing Value and ROI

    Watch your step! Bridge the Gap to Boost Marketing Value and ROI

    Learn how to transform your marketing operations to deliver engaging brand experiences!

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  • Marketing Mayhem Survival Quick Guide

    Marketing Mayhem Survival Quick Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem.

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  • On-Demand Webinar:  What's your Marketing Mayhem?57:57

    On-Demand Webinar: What's your Marketing Mayhem?

    Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!

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  • Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.

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  • Marketing Mayhem Survival Guide

    Marketing Mayhem Survival Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!

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  • Driving Cross-Channel Experiences with Intelligent Consumer Data

    Driving Cross-Channel Experiences with Intelligent Consumer Data

    WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.

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  • Maximize the Return of Your Channel Marketing Investment

    Maximize the Return of Your Channel Marketing Investment

    Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.

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  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

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