White Papers & Research

  • Marketing Mayhem Survival Quick Guide

    Marketing Mayhem Survival Quick Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem.

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  • On-Demand Webinar:  What's your Marketing Mayhem?57:57

    On-Demand Webinar: What's your Marketing Mayhem?

    Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!

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  • Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.

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  • Marketing Mayhem Survival Guide

    Marketing Mayhem Survival Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!

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  • Driving Cross-Channel Experiences with Intelligent Consumer Data

    Driving Cross-Channel Experiences with Intelligent Consumer Data

    WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.

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  • Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

    Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

    Digital asset management (DAM) has gained importance in the last few years, but consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving & tech needs to keep up.

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  • The Path To Customer-Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research

    The Path To Customer-Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research

    In May 2015, we commissioned Forrester Consulting to evaluate how organizations manage and publish digital content, amidst increasing consumer demand for more personalized brand experiences.

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  • You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    This report from covers best practices for vendor selection, implementation, and user adoption to help application development and delivery professionals create mature and successful DAM strategies.

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  • The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    This report from Forrester Research shows how each Digital Asset Management (DAM) provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

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  • 2017 Forrester DAM Vendor Landscape

    2017 Forrester DAM Vendor Landscape

    This report from Forrester Research categorizes DAM vendors, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.

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  • Maximize the Return of Your Channel Marketing Investment

    Maximize the Return of Your Channel Marketing Investment

    Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.

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  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • Forbes Insights Research Report on the Future of Marketing

    Forbes Insights Research Report on the Future of Marketing

    This combined Forbes and Aprimo study honed in on the current —and future—state of marketing, as well as the agility required to keep pace with the demands of today's consumer.

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  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

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  • First 90 Days: Marketing Operations Leader [SiriusDecisions]

    First 90 Days: Marketing Operations Leader [SiriusDecisions]

    In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.

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