Content Strategy and Operations: Planning Assumptions 2019

October 1, 2018

B-2-b marketing organizations must conduct a cross-functional information gap task to identify gaps in their content and work cross-functionally to solve these content problems. Too often, marketing organizations operate with fragmented content process ownership and a lack of best practices. In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019. [SiriusDecisions]

Download Content Strategy and Operations: Planning Assumptions 2019 now.

Previous Content
The Future of Marketing Operations [Channel Pro Report]
The Future of Marketing Operations [Channel Pro Report]

This report examines the latest trends in digital marketing, the challenges and opportunities that marketer...

Next Article
Introducing the SiriusDecisions Content Transformation Roadmap
Introducing the SiriusDecisions Content Transformation Roadmap

The SiriusDecisions Content Transformation Roadmap is a prescriptive framework that helps B2B marketers pla...

×

Fill out the form below to view the research.

First Name
Last Name
Phone Number
Job Title
Company
Country
Opt-in to Future Emails
Thank you!
Error - something went wrong!