Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

April 30, 2018

According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing because more B2B marketing professionals see distributed and local marketing as key to influencing new buyers.

Aprimo Distributed Marketing receives high ratings for its channel and community management, control, and its flexibility across different types of partners, according to the report. The solution also features an agile implementation which accelerates time-to-value for customers.

Global brands like Microsoft Corp., utilize the solution to better manage content and campaigns across their various channels.

Read this report to learn:

  • Why Aprimo is recognized as a leader in Through-Channel Marketing Automation technology
  • How you can leverage TCMA technology to win, serve, and retain customers throughout your channel



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