×

Fill out the form below to view the research.

First Name
Last Name
Phone Number
Job Title
Company
Country
Opt-in to Future Emails
Thank you!
Error - something went wrong!
   

Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

June 5, 2017

Rich media is a prerequisite for rich experiences. Unsurprisingly, digital asset management (DAM) technologies and practices have slowly but surely gained importance among marketers and others concerned with customer experience in the last few years. But the consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving, and rich media capabilities need to follow suit. DAM should be more than just a content repository, but a system — which you might call MAD, for marketing assets on demand — that consolidates content and assets from multiple sources to orchestrate the integrated, omnichannel experiences buyers now seek.

Read this report to learn:

  • 3 key characteristics of customer experience
  • 3 pitfalls caused by inconsistent experiences
  • 4 ways a “MAD” system can support superior experiences
  • 2 advantages of using DAM to jump start customer experience management
Previous Content
Driving Cross-Channel Experiences with Intelligent Consumer Data
Driving Cross-Channel Experiences with Intelligent Consumer Data

WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help...

Next Content
Maximize the Return of Your Channel Marketing Investment
Maximize the Return of Your Channel Marketing Investment

Recognize the four signs that your channel is underperforming and turn the situation around by engaging and...