As a marketer, it’s hard to fathom a time when there were no cellphones, tablets, Google and YouTube, when your customers didn’t have instant access to Facebook, Twitter, Instagram, or Pinterest. It wasn’t that long ago. But the impact of this rapid evolution into a digitally-connected society has been transformational. It has given way to a 24/7, global, open market that has altered how your customers fundamentally live their lives -- how they communicate, research, shop, entertain, travel, and so much more.
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