If Team Members Are Successful, Customers Will Be Successful

September 29, 2016

John Stammen, the CEO of Aprimo, recently sat down with Bizcast HQ to talk about Aprimo, culture, staying focused and learning from mistakes. Watch the video below to see what he shared.


Aprimo is a software as a service (SaaS) company, headquartered here in Chicago with major offices located in Indianapolis - our R&D center - and an International HQ in London. We build software for CMOs to get more campaigns in market.

Investing in People

The best business advice I have ever had is to invest in people. At Aprimo, we're all about people. I say many times to employees - find a passion, not a job. And if you find that passion, that energy, they'll do great for you. They'll do great for your customers. And in the end the customer is the ultimate winner. So, we look for people that have energy, that have passion for what we do because what we're solving is a big problem. It's a complex problem.

Staying Focused

The strategy that we take at Aprimo to keep us focused is really focused on two things - our mission and our core values. Our mission is to raise the value of marketers worldwide. It's to help that CMO get more out of their marketing resources by being a smarter marketer. That is our vision. Our core values center on five key ingredients. The first one is customer success. The second is innovation. The third is respect and responsibility. The fourth is passion. And the fifth is integrity - without integrity you have nothing and without any of those you lose your focus. So we focus on those five core values along with our mission.

Being Successful

What inspires me in our business is customer success and really employee success. If my team members are having success then my customers are having success. And it's so fun to watch a young or experienced adult and be able to see their vision be enhanced. How they were hired on. How they're helping other people. So when I see people succeeding, that gets a real joy in my heart.

Learning from Mistakes

The greatest lesson I ever learned from a mistake was to recognize the decisions that you made early on and if they're good or bad. If they are bad, take care of those bad decisions within a short amount of time. And everyone will benefit from that.

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