Latest Content

Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!
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Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
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Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.
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Aprimo Insight Data Sheet
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Aprimo Budget Allocation Data Sheet
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Aprimo Connect Data Sheet
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Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

New functionalities help enterprises measure, understand, and optimize customer experience operations
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Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.
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Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
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Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management
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Marketing Cloud Solutions Fall Short of Expectations

This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.
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Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.
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2:51
CMW 2018: Tim Walters on establishing trust throughout the customer lifecycle journey
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Telarus Success Story

Telarus sought to utilize an automated solution that could help expedite the creation, distribution, and maintenance of various types of partner branded content so it could better serve its agents.
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The Technology You Need to Manage Your Content Lifecycle

This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
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Financial Services Marketers Must Continually Earn and Maintain Customer Trust

This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.
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The Future of Marketing Operations [Channel Pro Report]

This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
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Building the Right Team to Manage the Content Lifecycle

This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
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Content Strategy and Operations: Planning Assumptions 2019

In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
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Introducing the SiriusDecisions Content Transformation Roadmap

The SiriusDecisions Content Transformation Roadmap is a prescriptive framework that helps B2B marketers plan, build and improve their content lifecycle.
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Why Marketers Must Think of the Lifecycle of Their Content

This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
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2:14
CMW 2018: Current Challenges of Content Marketing with Joe Pulizzi

We caught up with Joe Pulizzi at Content Marketing World and talked about the current challenges in content marketing. Check out what he has to say!
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1:22
CMW 2018: Content Lifecycles and Teams with Pam Didner

Check out our interview with Pam Didner at Content Marketing World where she talks to us about defining content lifecycles and managing collaborators!
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Latest Content

Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!

Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

Aprimo Insight Data Sheet

Aprimo Budget Allocation Data Sheet

Aprimo Connect Data Sheet

Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

New functionalities help enterprises measure, understand, and optimize customer experience operations

Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.

Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management

Marketing Cloud Solutions Fall Short of Expectations

This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.

Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

CMW 2018: Tim Walters on establishing trust throughout the customer lifecycle journey

Telarus Success Story

Telarus sought to utilize an automated solution that could help expedite the creation, distribution, and maintenance of various types of partner branded content so it could better serve its agents.

The Technology You Need to Manage Your Content Lifecycle

This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

Financial Services Marketers Must Continually Earn and Maintain Customer Trust

This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.

The Future of Marketing Operations [Channel Pro Report]

This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.

Building the Right Team to Manage the Content Lifecycle

This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

Content Strategy and Operations: Planning Assumptions 2019

In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

Introducing the SiriusDecisions Content Transformation Roadmap

The SiriusDecisions Content Transformation Roadmap is a prescriptive framework that helps B2B marketers plan, build and improve their content lifecycle.

Why Marketers Must Think of the Lifecycle of Their Content

This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

CMW 2018: Current Challenges of Content Marketing with Joe Pulizzi

We caught up with Joe Pulizzi at Content Marketing World and talked about the current challenges in content marketing. Check out what he has to say!

CMW 2018: Content Lifecycles and Teams with Pam Didner

Check out our interview with Pam Didner at Content Marketing World where she talks to us about defining content lifecycles and managing collaborators!