Featured Content

  • Reverse Engineering the Customer Experience - 2019

    Reverse Engineering the Customer Experience - 2019

    Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.

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  • Aprimo ERP Connector Data Sheet

    Aprimo ERP Connector Data Sheet

    This data sheet discusses how Aprimo Plan & Spend connects to common Enterprise Resource Planning solutions.

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  • ABM Lead Acceleration Through Channel Marketing Webinar - B2C22:44

    ABM Lead Acceleration Through Channel Marketing Webinar - B2C

    Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In

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  • Research Wave Marketing Resource Management, 2018 [Forrester]

    Research Wave Marketing Resource Management, 2018 [Forrester]

    Check out how Aprimo did in the latest Forrester Research Wave!

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem

    Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem

    Giving your marketers and creators direct access to the DAM enables them to create faster, collaborate better, and accelerate the delivery of fresh content to delight customers.

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  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    The key to be a content hub, rather than a parking lot of content, is the use of metadata and taxonomy. What are these functionalities and why are they essential to keeping your DAM business in order?

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  • The Top 3 Reasons Creatives Need a DAM

    The Top 3 Reasons Creatives Need a DAM

    Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

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  • Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?

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  • Optimize Content Use for Omnichannel Marketing and Improved Content ROI

    Optimize Content Use for Omnichannel Marketing and Improved Content ROI

    With omnichannel marketing the goal is to create a unique, consistent, and integrated brand experience that increases revenue.

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  • Become More Data-Driven with Aprimo Insights

    Become More Data-Driven with Aprimo Insights

    As CMOs now have become more involved in planning, it’s essential they have visibility into their data so they can provide detailed analysis to back up their spend requests and future activities.

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  • How a Change Agent Transformed Digital Asset Management within CVS Health53:33

    How a Change Agent Transformed Digital Asset Management within CVS Health

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  • Aprimo Campaign Detailed Product Sheet

    Aprimo Campaign Detailed Product Sheet

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  • Aprimo Campaign Product Sheet

    Aprimo Campaign Product Sheet

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  • How Aprimo is building a better target customer strike-rate through ABM

    How Aprimo is building a better target customer strike-rate through ABM

    Marketing tech vendor's global demand generation leader shares his journey to adopt account-based marketing and the data and mindset shift required to make it a success.

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  • Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Lisa Sharapata, Senior Director of Brand Experience at Aprimo, has been named on DMN's list of Women to Watch, which recognizes a group of marketers who whose high promise early on in their careers.

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  • Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Help marketers streamline valuable assets and deliver content, campaigns and experiences faster across all channels with Aprimo's Productivity Management solution.

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  • Spring 2019 Release Sync announcement

    Spring 2019 Release Sync announcement

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  • MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.

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  • Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Once viewed as a supporting technology for industries that depended on large quantities of rich content assets, today, DAM has become central to enterprises due to the increased use of rich assets.

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  • Distributed Marketing Product Brochure

    Distributed Marketing Product Brochure

    This brochure describes how Aprimo Distributed Marketing enables enterprises to automate how they go to market across their channels.

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  • 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    7 Experts on Using the Content Lifecycle to Maximize Content ROI

    In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

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  • Aprimo Discusses Content Strategies at ContentTech7:00

    Aprimo Discusses Content Strategies at ContentTech

    Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.

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  • Aprimo DAM + Sitecore Experience Cloud

    Aprimo DAM + Sitecore Experience Cloud

    The integration of Aprimo Digital Asset Management and Sitecore Experience Cloud accelerate a brand's ability to reach, engage, and convert customers with real-time individualized digital experiences.

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  • inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

    inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

    Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization

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