Latest Content

Reverse Engineering the Customer Experience - 2019

Digital has transformed the experience battlefront. This ebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
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Aprimo ERP Connector data sheet

This data sheet discusses how Aprimo Plan & Spend connects to common Enterprise Resource Planning solutions.
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22:44
ABM Lead Acceleration Through Channel Marketing Webinar - B2C

Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In
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Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!
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Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
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Distributed Marketing Product brochure

This brochure describes how Aprimo Distributed Marketing enables enterprises to automate how they go to market across their channels.
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7 Experts on Using the Content Lifecycle to Maximize Content ROI

n this ebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
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7:00
Aprimo Discusses Content Strategies at ContentTech

Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.
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Aprimo DAM + Sitecore Experience Cloud

The integration of Aprimo Digital Asset Management and Sitecore Experience Cloud accelerate a brand's ability to reach, engage, and convert customers with real-time individualized digital experiences.
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inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization
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43:35
Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences

how should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!
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Aprimo Idea Lab Data Sheet

Idea Lab is a creative workspace for creatives, agencies, and marketers to quickly create and collaborate on new ideas.
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Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®

Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management
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2:23
Aprimo Digital Asset Management + Rights Cloud by FADEL

Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra
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Aprimo Digital Asset Management + Rights Cloud by FADEL

The FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance.
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Aprimo Creative Cloud Connector Data Sheet

The Aprimo Creative Cloud Connector allows creative teams and marketers to work more efficiently together by providing a seamless connection between Aprimo DAM and Adobe Creative Cloud.
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Aprimo Plan & Spend Product Brochure

Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.
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What’s the Biggest Threat to Your Brand? You May be Surprised.

Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....
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Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...
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15:09
Introducing Aprimo Voice
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The Challenge of Marketing Through Distributed Partners

Historically, companies have viewed their distribution channels as sales channels, existing to fulfill demand and provide customer service. In recent years, savvy organizations have realized that...
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Not All Workflows Are Created Equal

Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...
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Read Article
Get the Aprimo Advantage – Aprimo Overview

Optimize Content, Operations, and Performance with Aprimo!
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Metadata & Taxonomy Are the Menus for Your DAM Restaurant

I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to … The...
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Do You Need DAM? Five Questions to Determine Your DAM Needs

Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? On the surface, the...
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Latest Content

Reverse Engineering the Customer Experience - 2019

Digital has transformed the experience battlefront. This ebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.

Aprimo ERP Connector data sheet

This data sheet discusses how Aprimo Plan & Spend connects to common Enterprise Resource Planning solutions.

ABM Lead Acceleration Through Channel Marketing Webinar - B2C

Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In

Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!

Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

Distributed Marketing Product brochure

This brochure describes how Aprimo Distributed Marketing enables enterprises to automate how they go to market across their channels.

7 Experts on Using the Content Lifecycle to Maximize Content ROI

n this ebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

Aprimo Discusses Content Strategies at ContentTech

Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.

Aprimo DAM + Sitecore Experience Cloud

The integration of Aprimo Digital Asset Management and Sitecore Experience Cloud accelerate a brand's ability to reach, engage, and convert customers with real-time individualized digital experiences.

inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization

Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences

how should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!

Aprimo Idea Lab Data Sheet

Idea Lab is a creative workspace for creatives, agencies, and marketers to quickly create and collaborate on new ideas.

Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®

Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management

Aprimo Digital Asset Management + Rights Cloud by FADEL

Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra

Aprimo Digital Asset Management + Rights Cloud by FADEL

The FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance.

Aprimo Creative Cloud Connector Data Sheet

The Aprimo Creative Cloud Connector allows creative teams and marketers to work more efficiently together by providing a seamless connection between Aprimo DAM and Adobe Creative Cloud.

Aprimo Plan & Spend Product Brochure

Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.

What’s the Biggest Threat to Your Brand? You May be Surprised.

Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....

Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

Introducing Aprimo Voice

The Challenge of Marketing Through Distributed Partners

Historically, companies have viewed their distribution channels as sales channels, existing to fulfill demand and provide customer service. In recent years, savvy organizations have realized that...

Not All Workflows Are Created Equal

Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

Get the Aprimo Advantage – Aprimo Overview

Optimize Content, Operations, and Performance with Aprimo!

Metadata & Taxonomy Are the Menus for Your DAM Restaurant

I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to … The...

Do You Need DAM? Five Questions to Determine Your DAM Needs

Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? On the surface, the...