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  • ABM Lead Acceleration Through Channel Marketing Webinar - B2C22:44

    ABM Lead Acceleration Through Channel Marketing Webinar - B2C

    Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to advance through the buyer’s journey more quickly. In

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  • Research Wave Marketing Resource Management, 2018 [Forrester]

    Research Wave Marketing Resource Management, 2018 [Forrester]

    Check out how Aprimo did in the latest Forrester Research Wave!

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences43:35

    Aprimo & FADEL: Best Practices for Protecting Your Brand in Global, Omnichannel Experiences

    how should you publish content so that you know which brand assets are approved for use? What is the best practice for managing how long you can use an asset for, on which channels? Learn more!

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  • Aprimo Idea Lab Data Sheet

    Aprimo Idea Lab Data Sheet

    Idea Lab is a creative workspace for creatives, agencies, and marketers to quickly create and collaborate on new ideas.

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  • Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®

    Aprimo Releases Expanded Integration with Rights Cloud™ by FADEL®

    Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management

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  • Aprimo Digital Asset Management + Rights Cloud by FADEL2:23

    Aprimo Digital Asset Management + Rights Cloud by FADEL

    Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra

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  • Aprimo Digital Asset Management + Rights Cloud by FADEL

    Aprimo Digital Asset Management + Rights Cloud by FADEL

    The FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance.

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  • Aprimo Creative Cloud Connector Data Sheet

    Aprimo Creative Cloud Connector Data Sheet

    The Aprimo Creative Cloud Connector allows creative teams and marketers to work more efficiently together by providing a seamless connection between Aprimo DAM and Adobe Creative Cloud.

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  • Aprimo Plan & Spend Product Brochure

    Aprimo Plan & Spend Product Brochure

    Aprimo Plan & Spend provides an intelligent financial management tool to maximize every investment and enhance customer experiences.

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  • What’s the Biggest Threat to Your Brand? You May be Surprised.

    What’s the Biggest Threat to Your Brand? You May be Surprised.

    Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....

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  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

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  • Introducing Aprimo Voice15:09

    Introducing Aprimo Voice

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  • The Challenge of Marketing Through Distributed Partners

    The Challenge of Marketing Through Distributed Partners

    Historically, companies have viewed their distribution channels as sales channels, existing to fulfill demand and provide customer service. In recent years, savvy organizations have realized that...

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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  • Get the Aprimo Advantage – Aprimo Overview

    Get the Aprimo Advantage – Aprimo Overview

    Optimize Content, Operations, and Performance with Aprimo!

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  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to … The...

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  • Do You Need DAM? Five Questions to Determine Your DAM Needs

    Do You Need DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? On the surface, the...

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  • Aprimo and Episerver form Strategic Partnership to Create Industry’s first “Ideation to Experience” Solution

    Aprimo and Episerver form Strategic Partnership to Create Industry’s first “Ideation to Experience” Solution

    Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market

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  • Episerver & Aprimo Integration Data Sheet

    Episerver & Aprimo Integration Data Sheet

    The integration of Aprimo and Episerver Digital Experience Cloud creates a single SaaS solution for organizations to manage content, from ideation, creation, and management.

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  • Aprimo Digital Asset Management2:01

    Aprimo Digital Asset Management

    Check out this video to learn how Aprimo Digital Asset Management enables organizations to centralize their brand content so marketers, customer experience teams, and eCommerce groups can easily colla

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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  • Aprimo-Telarus Customer Success Story3:01

    Aprimo-Telarus Customer Success Story

    Check out this video to learn how Telarus, a technology services distributor, uses Aprimo to help expedite the creation, distribution, and performance of various partner-branded content to help better

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