Latest Content

Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!
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Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
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Aprimo Digital Asset Management Product Data Sheet

Aprimo Digital Asset Management offers a single repository for brand assets to help manage any source or format of content involved in creating exceptional customer experiences.
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Aprimo Marketing Productivity is Now Aprimo Productivity Management

This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.
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KPMG Forms Strategic Alliance with Aprimo

New partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.
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3:00
KPMG Forms Strategic Alliance with Aprimo

This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.
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Watch Video
Low-Code Versus Custom-Code: Which is Right for Your Organization?

This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.
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5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.
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2:15
Aprimo Productivity Management

Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.
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AT&T Success Story

Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!
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Bank of America Success Story

Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.
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What Every Marketing Leader Needs to Know about Budget Planning

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
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The Importance of Integration in Customer Experiences

This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.
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2:50
Aprimo's Day of Giving 2018

See all the ways Aprimo gave back this week to help the homeless and hungry around the world.
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Become More Data-Driven with Aprimo Insights

This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.
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Aprimo Insights Data Sheet

Gain visibility into customer experience operations and unlock insights with a powerful data platform with Aprimo Insights.
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Aprimo Budget Allocation Data Sheet

Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.
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Aprimo Connect Data Sheet

Enable faster enterprise integrations with a comprehensive integration framework.
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Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

New functionalities help enterprises measure, understand, and optimize customer experience operations
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Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.
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Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
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Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management
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Latest Content

Research Wave Marketing Resource Management, 2018 [Forrester]

Check out how Aprimo did in the latest Forrester Research Wave!

Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

Aprimo Digital Asset Management Product Data Sheet

Aprimo Digital Asset Management offers a single repository for brand assets to help manage any source or format of content involved in creating exceptional customer experiences.

Aprimo Marketing Productivity is Now Aprimo Productivity Management

This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.

KPMG Forms Strategic Alliance with Aprimo

New partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.

KPMG Forms Strategic Alliance with Aprimo

This new partnership will help organizations achieve marketing transformation by centralizing and standardizing marketing spend, processes, and content management.

Low-Code Versus Custom-Code: Which is Right for Your Organization?

This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.

5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

Aprimo Productivity Management

Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

AT&T Success Story

Learn how Aprimo was able to help them achieve success by manage their marketing budgets and processes!

Bank of America Success Story

Find out how Bank of America, the nation's leading financial institution, used Aprimo Plan and Spend and Productivity Management products to market smarter.

What Every Marketing Leader Needs to Know about Budget Planning

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

The Importance of Integration in Customer Experiences

This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.

Aprimo's Day of Giving 2018

See all the ways Aprimo gave back this week to help the homeless and hungry around the world.

Become More Data-Driven with Aprimo Insights

This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.

Aprimo Insights Data Sheet

Gain visibility into customer experience operations and unlock insights with a powerful data platform with Aprimo Insights.

Aprimo Budget Allocation Data Sheet

Optimize your marketing planning with increased budget visibility and get the most out of your funds with Aprimo Plan & Spend's Budget Allocation.

Aprimo Connect Data Sheet

Enable faster enterprise integrations with a comprehensive integration framework.

Aprimo Unveils Platform to Help Marketers Improve Productivity and ROI

New functionalities help enterprises measure, understand, and optimize customer experience operations

Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.

Why Every CMO Needs to Think Like a CFO

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management