Content, resources and solutions to give you the advantage.
MRM Buyer's Guide
Looking at purchasing Marketing Resource Management? Check out our MRM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
MightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition
How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.
Aprimo AI Data Sheet
Aprimo AI helps complete a task and automatically optimizes resources on behalf of a user based on a specific use case.
DAM Buyer's Guide
Looking at purchasing Digital Asset Management? Check out our DAM Buyer's Guide to help you weigh whether the solutions you're assessing have the functionalities you need.
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Optimize Content, Operations, and Performance with Aprimo!
Aprimo Promotes Ed Breault to Chief Marketing Officer
As CMO, Breault will execute on the industry’s most advanced marketing strategies, to increase performance & growth as well as help Aprimo’s customers evolve in their own digital marketing initiatives
Top Marketing Challenges and How to Solve Them
With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.
On-Demand Webinar: How a Change Agent Transformed Digital Asset Management within CVS Health
Laura Patterson, 3X Digital Asset Management architect, describes her 8-year transformation at CVS Health. Patterson broke through many barriers and became a change agent to help CVS Health evolve.
MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
Research Wave Marketing Resource Management, 2018 [Forrester]
Check out how Aprimo did in the latest Forrester Research Wave!
Yorkshire Success Story: Building Society Utilizes Aprimo as Part of its Digital Transformation
Watch this video to learn how Aprimo's integrated platform solutions helped YBS to automate and optimize its marketing processes and become more efficient across its enterprise.
Telarus Customer Success Story
Check out this video to learn how Telarus, a technology services distributor, uses Aprimo to help expedite the creation, distribution, and performance of various partner-branded content to help better
Reverse Engineering the Customer Experience - 2019
Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.
Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]
The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.
Robert Rose talks to Aprimo about: Marketing Challenges
Robert Rose sits down with Aprimo to discuss the biggest marketing challenges faced today that prevent having a customer-centric marketing model.
On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers
Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
Research Wave Through-Channel Marketing Automation, 2018 [Forrester]
According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.
Robert Rose talks to Aprimo about: Being Consistent & Interesting
Robert Rose sits down with Aprimo to discuss consistency in marketing, avoiding silos and integrating marketing automation into your process.