Agile
Is your organization faced with evolving customer demands which has cause organizational disruption? It’s time to consider a digital transformation. Learn how Aprimo’s solutions can help lead you through the transformation and avoid any further disruption.
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Learn MoreState of Agile Marketing in 2020
A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.
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New Report from Aprimo and AgileSherpas Reveals Key Findings Related to the State of Agile Marketing in 2020
As Agile marketing adoption accelerates, companies are experiencing improved productivity and innovation
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Watch Your Step Bridge the Gap to Boost Marketing Value and ROI
Learn how to transform your marketing operations to deliver engaging brand experiences!
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Read How Customers Achieved Success Utilizing Aprimo's Technology
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Learn MoreA Digital Transformation for Your Customer Experience
The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..
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Learn MoreMarketing Operations in an Age of Disruption
The world of marketing is changing and evolving, read more about Marketing Operations in the age of disruption.
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Learn MoreTransforming Your Organization to Deliver a Great Customer Experience
CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?
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Learn MoreTransform Non-Working Marketing Spend into Working Media and Content
Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!
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How to Evolve Your Marketing and Become Agile
Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.
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Learn MoreWhy New Marketing Tactics and Alliances are Essential to Win the CX Battle
The digital age has transformed how we connect with our customers – the channels we use, the content we create, and the people we need to collaborate with to be successful.
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49:30Watch NowOn-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie
Learn about how a well-structured marketing organization enables agile marketing and how to get started in our latest webinar.
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Learn More3 Steps to Moving From Traditional to Agile Marketing
Read more about the three steps to move your organization from traditional to agile marketing with guest blogger, Andrea Fryrear of AgileSherpas!
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Learn MoreNot All Workflows Are Created Equal
Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...
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45:51Watch NowOn-Demand Webinar: Why Agile Marketing Doesn't Mean Chaos
Learn why agile marketing doesn't mean chaos and how it can help you bridge the gap!
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Learn More3 Reasons Why the Future of Marketing is Agile
Marketers have access to more data, more technology, and more people than ever before, but most of us would trade it all for a little more time. Marketers need to be agile to succeed.
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38:12Watch NowOn-Demand Webinar: Digital Transformation: Assembling your Martech Stack
In this third webinar in the Aprimo 'Mind The Gap' Series, Scott Brinker (Chiefmartec) and Kevin Souers (Chief Product Officer, Aprimo) will discuss the status and trends in Marketing Technology.
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Learn MoreHow Having the Right Organizational Structure Affects CX
This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.
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53:37Watch NowOn-Demand Webinar: Organizational Disruption: the Key to Optimizing Operational Efficiencies
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.
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Learn More6 Benefits of an Agile Marketing Strategy
Organizations that implement an Agile Marketing strategy can realize various successes depending on their company culture and industry. Read about 6 benefits every organization can achieve with agile.
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