As a marketer, it’s hard to fathom a time when there were no cellphones, tablets, Google and YouTube, when your customers didn’t have instant access to Facebook, Twitter, Instagram, or Pinterest. It wasn’t that long ago. But the impact of this rapid evolution into a digitally-connected society has been transformational. It has given way to a 24/7, global, open market that has altered how your customers fundamentally live their lives -- how they communicate, research, shop, entertain, travel, and so much more. Digital transformation is necessary for businesses to keep up in an ever-changing marketing ecosystem.
AT&T’s cycle time projections went from 2 weeks to 2 hours with Aprimo
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Financial Services Marketing Ops Execs: You never have to choose between speed to market, great content or compliance again
New digital work and content solution from Aprimo helps brands deliver exceptional customer experiences faster and in more places while maintaining compliance.
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Structure: A Core Ingredient for High Performing Agile Marketing Teams
There is another striking similarity between going Agile and breadmaking: the various levels of maturity.
Lifeflow in Action
Lifeflow, the working culture we employ at Aprimo, puts the people that make up our company first.
2020 Agile Product Updates Press Release
Aprimo Announces Enhancements to Its Agile Marketing Solution
The Forrester Wave™: Marketing Resource Management, Q1 2020
Find out why Aprimo received the highest scores possible in the brand management, collaboration tools, and budgeting criteria.
Surviving and Thriving with Agile Marketing
To survive, and most importantly thrive, in today’s consumer world, your teams need to be nimble enough to deliver rich and relevant omnichannel customer experiences.
Agile Continues to be the Future of Marketing – Part 2
In our previous blog post, we looked at some statistics from AgileSherpas’ Second Annual State of Agile Marketing Report that indicated that Agile continues to be the future of marketing.
Agile Continues to be the Future of Marketing
Agile marketing is all the rage these days. CMOs from organizations as varied as IBM and Anheuser-Busch are singing the praises of Agile practices and the results they’re delivering.
1:26Agile Marketing with Aprimo
Your customers demand near real-time experiences across all channels. How will you meet those demands? Agile Marketing with Aprimo. Accelerate your marketing with customizable Agile solutions that w
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
Agile Marketing with Aprimo
Agile marketing enables teams to quickly and efficiently deliver omnichannel customer experiences.
Demystifying Agile Marketing
Agile methodologies with a flexible core of technology enables teams to work across functions and respond to rapidly changing situations in every marketing channel.
Aprimo Productivity Management helps you streamline and automate your work at every level.
Tips on Working Remotely in Aprimo
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
State of Agile Marketing in 2020
A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.
New Report from Aprimo and AgileSherpas Reveals Key Findings Related to the State of Agile Marketing in 2020
As Agile marketing adoption accelerates, companies are experiencing improved productivity and innovation
A Digital Transformation for Your Customer Experience
The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..
Marketing Operations in an Age of Disruption
The world of marketing is changing and evolving, read more about Marketing Operations in the age of disruption.
Transforming Your Organization to Deliver a Great Customer Experience
CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?
