AI in the Content Lifecycle

CMOs are increasingly challenged with reporting value based on the ROI of their marketing activities and spend. Discover more how Aprimo can help your organization better measure performance and utilize AI to meet emerging demands.

  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Video - Aprimo Productivity Management

    Video - Aprimo Productivity Management

    Aprimo Productivity Management helps you streamline and automate your work at every level.

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  • Tips on Working Remotely in Aprimo

    Tips on Working Remotely in Aprimo

    Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

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  • Aprimo AI Data Sheet

    Aprimo AI Data Sheet

    Aprimo AI helps complete a task and automatically optimizes resources on behalf of a user based on a specific use case.

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  • Power Data-Driven Marketing with Performance Analytics

    Power Data-Driven Marketing with Performance Analytics

    Do you know if your marketing efforts are really paying off? As a marketing leader, you’re facing incredible disruption from every angle.

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  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

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  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

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  • Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    This guest blog from ShiSh Shridhar from Microsoft discusses how retailers are using Artificial Intelligence (AI) to better manage all their data.

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  • On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?45:27

    On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?

    Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.

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  • Determining a Business Value for Utilizing AI in Your Marketing

    Determining a Business Value for Utilizing AI in Your Marketing

    This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

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  • Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

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  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

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