AI in the Content Lifecycle
CMOs are increasingly challenged with reporting value based on the ROI of their marketing activities and spend. Discover more how Aprimo can help your organization better measure performance and utilize AI to meet emerging demands.
Aprimo and Salesforce: Scaling Personalization with AI [SYNC! 2020]
Aprimo AI and Salesforce Einstein to streamline, automate, and enrich the steps required for brands to deliver the right content, with the right tone, to the right customer, at the right time.
AI: Changing the Game for Everyone [SYNC! 2020]
Check out this session for examples of how Microsoft is demystifying AI for the masses for development as well as consumption.
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Video - Aprimo Productivity Management
Aprimo Productivity Management helps you streamline and automate your work at every level.
Tips on Working Remotely in Aprimo
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
Aprimo AI Data Sheet
Aprimo AI helps complete a task and automatically optimizes resources on behalf of a user based on a specific use case.
Power Data-Driven Marketing with Performance Analytics
Do you know if your marketing efforts are really paying off? As a marketing leader, you’re facing incredible disruption from every angle.
The Three E’s of Successfully Optimizing AI for Content
This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.
How to Link Performance to Your Marketing Spend
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
Artificial Intelligence Helps Retailers Better Optimize Internal and External Data
This guest blog from ShiSh Shridhar from Microsoft discusses how retailers are using Artificial Intelligence (AI) to better manage all their data.
On-Demand Webinar: Optimizing AI for Marketing: What’s the Future and What’s Just Hype?
Artificial Intelligence and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management, and ultimately supporting more impactful CX.
Determining a Business Value for Utilizing AI in Your Marketing
This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.
Navigating Intelligence, AI, and Machine Learning Technologies for Marketing
This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.
Three Keys to Optimizing Your Marketing Technology Stack
This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.