The Aprimo Blog

  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to … The...

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  • Do You Need DAM? Five Questions to Determine Your DAM Needs

    Do You Need DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? On the surface, the...

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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  • Manage All Content in One Place with Article Editor

    Manage All Content in One Place with Article Editor

    This blog describes why it's important for organizations to edit their text-based content in the same place as all their other rich media, and how Aprimo's new Article Editor functionality can help.

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  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

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  • Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.

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  • Supplement Your Marketing Cloud with Campaign Management

    Supplement Your Marketing Cloud with Campaign Management

    This blog examines cloud data problems and how enterprise data warehousing best practices and Campaign Management applications can combine to solve them and supplement your marketing.

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  • Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    This guest blog from ShiSh Shridhar from Microsoft discusses how retailers are using Artificial Intelligence (AI) to better manage all their data.

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  • Aprimo Marketing Productivity is Now Aprimo Productivity Management

    Aprimo Marketing Productivity is Now Aprimo Productivity Management

    This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.

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  • 5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

    5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

    This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

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  • Low-Code Versus Custom-Code: Which is Right for Your Organization?

    Low-Code Versus Custom-Code: Which is Right for Your Organization?

    This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.

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  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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  • The Importance of Integration in Customer Experiences

    The Importance of Integration in Customer Experiences

    This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.

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  • Become More Data-Driven with Aprimo Insights

    Become More Data-Driven with Aprimo Insights

    This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.

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  • Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

    Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

    This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.

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  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

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  • Marketing Cloud Solutions Fall Short of Expectations

    Marketing Cloud Solutions Fall Short of Expectations

    This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.

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  • Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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