Articles

  • 3 Tips for Building a Dashboard Beyond the Science

    3 Tips for Building a Dashboard Beyond the Science

    Creating a useful and easily understandable dashboard to tell a content operations story takes a unique blend of scientific skill and artistic creativity.

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  • Discover the best DAM software for your team

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  • Best Practices for Implementing a DAM

    Best Practices for Implementing a DAM

    The list of benefits and use cases for a digital asset management (DAM) solution is long and varied.

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  • The Myth of the “Good Enough” Customer Experience

    The Myth of the “Good Enough” Customer Experience

    Two years ago, Gartner reported that that by 2020, over 80% of marketers expected to be competing on customer experience.

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  • The ROI of DAM

    The ROI of DAM

    We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust DAM solution should be at the heart of a successful content operations ecosystem.

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  • The 5 Most Important DAM Integrations

    The 5 Most Important DAM Integrations

    When you think about finding content to accomplish a task at work, shouldn’t you also expect a Netflix-style level of convenience?

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  • Dipping into DAM Navigating a Complex Landscape

    Dipping into DAM Navigating a Complex Landscape

    Marketing is only getting more complex.

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  • DAM Workflows: Why Content Operations is Critical to Your Customer Experience

    DAM Workflows: Why Content Operations is Critical to Your Customer Experience

    To most brands, the customer experience typically means personalized communication driven by customer data.

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  • Choosing a DAM

    Choosing a DAM

    At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.

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  • What is Digital Asset Management (DAM)?

    What is Digital Asset Management (DAM)?

    Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.

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  • AI—More than just another piece of tech

    AI—More than just another piece of tech

    Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.

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  • Content Intelligence: Modern Marketing Demands It

    Content Intelligence: Modern Marketing Demands It

    Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.

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  • Creating Objectives and Key Results (OKRs) for Agile Marketing Teams

    Creating Objectives and Key Results (OKRs) for Agile Marketing Teams

    The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.

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  • The Future of Financial Services: Balancing Digital Demand and Disparate Teams

    The Future of Financial Services: Balancing Digital Demand and Disparate Teams

    The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations.

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  • Artificial Intelligence Improves the Financial Services Consumer Experience

    Artificial Intelligence Improves the Financial Services Consumer Experience

    Everywhere you look, marketers are talking about artificial intelligence (AI).

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  • Take Control of The Marketing Chaos in Financial Services

    Take Control of The Marketing Chaos in Financial Services

    Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences.

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  • Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

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  • DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    Businesses create so much content.

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  • On-Demand Webinar: Marketing with Confidence in a Regulated Industry

    On-Demand Webinar: Marketing with Confidence in a Regulated Industry

    Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.

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  • Supporting Local Marketers and Building Pipeline

    Supporting Local Marketers and Building Pipeline

    Unknowns and uncertainty are pretty much everything we have right now.

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  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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