The Aprimo Blog

  • Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

    Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

    This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.

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  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

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  • Marketing Cloud Solutions Fall Short of Expectations

    Marketing Cloud Solutions Fall Short of Expectations

    This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.

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  • Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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  • Financial Services Marketers Must Continually Earn and Maintain Customer Trust

    Financial Services Marketers Must Continually Earn and Maintain Customer Trust

    This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • Digital Marketers Struggle with Defining Value for Content, AI Solutions

    Digital Marketers Struggle with Defining Value for Content, AI Solutions

    This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.

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  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

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  • Determining a Business Value for Utilizing AI in Your Marketing

    Determining a Business Value for Utilizing AI in Your Marketing

    This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

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  • 6 Steps for Creating a Continuous Content Model

    6 Steps for Creating a Continuous Content Model

    This blog describes 6 steps B2B organizations can take to create a continuous content model.

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  • Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

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  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • Managing the Content Tsunami is Critical to CX

    Managing the Content Tsunami is Critical to CX

    This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.

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  • Even the U.S. Postal Service Needs a DAM

    Even the U.S. Postal Service Needs a DAM

    This blog describes how a DAM can help brands--including the U.S. Postal Service--avoid using the wrong content and avoid potential litigation and fines as a result.

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  • How Having the Right Organizational Structure Affects CX

    How Having the Right Organizational Structure Affects CX

    This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.

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  • How a Shift in Control has Caused a Disruption in Customer Experiences

    How a Shift in Control has Caused a Disruption in Customer Experiences

    This blog describes why a shift in the control of marketing messages from the brand to the consumer has caused a disruption in CX and offers guidance on how marketers can regain control.

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  • Are Marketers Finally Achieving Better Customer Experience Results?

    Are Marketers Finally Achieving Better Customer Experience Results?

    This blog offers some details about how consumers value exceptional brand experiences and how organizations are achieving them by reengineering the processes and methodologies used to create them.

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  • 4 Ways to Turn Content Marketing into a Profit Center

    4 Ways to Turn Content Marketing into a Profit Center

    This blog describes four ways organizations can turn content marketing into a profit center.

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