Articles

  • On-Demand Webinar: Going Beyond Personalization in Financial Services

    On-Demand Webinar: Going Beyond Personalization in Financial Services

    In the Financial Services industry, dynamic personalization is the next frontier for experience-driven marketers.

    Learn More
  • Discover the best DAM software for your team

    Download Guide
  • How to Manage Omnichannel Experiences: Adobe Experience Manager + Aprimo

    How to Manage Omnichannel Experiences: Adobe Experience Manager + Aprimo

    It’s not exactly a revelation—or it really shouldn’t be!—that customers shopping in any industry expect brands to reach them where they are with experiences that delight them.

    Learn More
  • What Is Content Operations and Why Do You Need It?

    What Is Content Operations and Why Do You Need It?

    Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.

    Learn More
  • DAM vs. CMS Complementary or Competitors?

    DAM vs. CMS Complementary or Competitors?

    With thousands of new martech solutions coming to the market year after year, differentiating between seemingly similar products gets confusing very quickly.

    Learn More
  • Intelligent Content Personalization: Salesforce + Aprimo

    Intelligent Content Personalization: Salesforce + Aprimo

    So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?

    Learn More
  • How to Choose the Right DAM? The Forrester Wave™ To The Rescue

    How to Choose the Right DAM? The Forrester Wave™ To The Rescue

    Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.

    Learn More
  • Leading Brands Balance Agility and Compliance

    Leading Brands Balance Agility and Compliance

    Scaling marketing can be risky, especially for businesses in highly regulated industries.

    Learn More
  • Why Optimizing Content Lifecycle Management Matters

    Why Optimizing Content Lifecycle Management Matters

    Delivering great customer experiences (CX) to market should be the top priority for any company.

    Learn More
  • From a Woman’s Perspective: Aprimo Leaders Discuss the Progress and Challenges for Women in the Workplace

    From a Woman’s Perspective: Aprimo Leaders Discuss the Progress and Challenges for Women in the Workplace

    Our goals at Aprimo are two-fold: to celebrate and uplift women in tech and innovation, and #ChoosetoChallenge barriers to gender equity.

    Learn More
  • On-Demand Webinar: Realize the Power of Personalization with Aprimo & Salesforce Marketing Cloud

    On-Demand Webinar: Realize the Power of Personalization with Aprimo & Salesforce Marketing Cloud

    Personalizing content at scale requires a solution that brings together content, operations, and planning to power digital customer experiences.

    Learn More
  • On-Demand Webinar: Optimize Content & Collaboration with Aprimo for Adobe Experience Manager

    On-Demand Webinar: Optimize Content & Collaboration with Aprimo for Adobe Experience Manager

    Learn how you can increase productivity and efficiencies while optimizing collaboration amongst teams with our Adobe connector for Adobe Experience Manager (AEM).

    Learn More
  • Splunk - Best Practices for Traffic Management in Aprimo [SYNC! 2020]

    Splunk - Best Practices for Traffic Management in Aprimo [SYNC! 2020]

    In this on-demand session, Splunk will take you through their best practices for traffic management, focusing on how they design and use workflows in Aprimo.

    Learn More
  • Become a Reporting Hero: Top 5 Trends in Aprimo Advanced Reporting [SYNC! 2020]

    Become a Reporting Hero: Top 5 Trends in Aprimo Advanced Reporting [SYNC! 2020]

    Aprimo BI reporting partner, Solutions Plus, shares 5 impactful trends they employ when helping their customers with Aprimo advanced reporting and dashboards.

    Learn More
  • Celebrating 15 Years of Continuous Improvement: Our Story at Citizens Bank [SYNC! 2020]

    Celebrating 15 Years of Continuous Improvement: Our Story at Citizens Bank [SYNC! 2020]

    This session, led by Kathy Greene, will describe the Citizens Bank processes and how they use Aprimo to keep their operational data clean enough to make audits and regulatory checks simple.

    Learn More
  • From Service Shop to Strategic Division: Marketing’s use of Aprimo to Drive Marketing Forward [SYNC! 2020]

    From Service Shop to Strategic Division: Marketing’s use of Aprimo to Drive Marketing Forward [SYNC! 2020]

    Monash University is an Australian university with an enviable national and international reputation for research and teaching excellence. Learn how they utilize Aprimo for their marketing operations.

    Learn More
  • Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency [SYNC! 2020]

    Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency [SYNC! 2020]

    Check out Pacific Life's 2 part webcast which includes... Part 1: Creative Teams in Aprimo & Part 2: The Broader Experience of Aprimo.

    Learn More
  • Cigna's Evolution Toward Measurable Success [SYNC! 2020]

    Cigna's Evolution Toward Measurable Success [SYNC! 2020]

    Watch Aprimo CMO and Director of Marketing Operations at Cigna, for a fireside chat regarding Cigna's journey from a pilot implementation to broad adoption and measurable operational success.

    Learn More
  • Agile 101: Tackling Uncertainty with Agility [SYNC! 2020]

    Agile 101: Tackling Uncertainty with Agility [SYNC! 2020]

    Check AgileSherpas' Andrea Fryrear's full on-demand webinar on how to turn change into a competitive advantage.

    Learn More
  • Aprimo and Salesforce: Scaling Personalization with AI [SYNC! 2020]

    Aprimo and Salesforce: Scaling Personalization with AI [SYNC! 2020]

    Aprimo AI and Salesforce Einstein to streamline, automate, and enrich the steps required for brands to deliver the right content, with the right tone, to the right customer, at the right time.

    Learn More
  • Scale Content, Reduce Content Expenses with Experience Building Blocks: How to do it in Aprimo [SYNC! 2020]

    Scale Content, Reduce Content Expenses with Experience Building Blocks: How to do it in Aprimo [SYNC! 2020]

    This session focuses on demoing features and uses cases currently available in Aprimo Productivity Management and Digital Asset Management to make the promise of content reuse a reality at your brand

    Learn More
  • loading
    Loading More...