Articles

  • Become More Data-Driven with Aprimo Insights

    Become More Data-Driven with Aprimo Insights

    As CMOs now have become more involved in planning, it’s essential they have visibility into their data so they can provide detailed analysis to back up their spend requests and future activities.

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  • Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?

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  • Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem

    Benefits beyond the content store: Optimize the customer experience by integrating DAM within your creative ecosystem

    Giving your marketers and creators direct access to the DAM enables them to create faster, collaborate better, and accelerate the delivery of fresh content to delight customers.

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  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    The key to be a content hub, rather than a parking lot of content, is the use of metadata and taxonomy. What are these functionalities and why are they essential to keeping your DAM business in order?

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  • Optimize Content Use for Omnichannel Marketing and Improved Content ROI

    Optimize Content Use for Omnichannel Marketing and Improved Content ROI

    With omnichannel marketing the goal is to create a unique, consistent, and integrated brand experience that increases revenue.

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  • The Top 3 Reasons Creatives Need a DAM

    The Top 3 Reasons Creatives Need a DAM

    Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

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  • What’s the Biggest Threat to Your Brand? You May be Surprised.

    What’s the Biggest Threat to Your Brand? You May be Surprised.

    Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....

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  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

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  • The Challenge of Marketing Through Distributed Partners

    The Challenge of Marketing Through Distributed Partners

    Historically, companies have viewed their distribution channels as sales channels, existing to fulfill demand and provide customer service. In recent years, savvy organizations have realized that...

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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  • Manage All Content in One Place with Article Editor

    Manage All Content in One Place with Article Editor

    This blog describes why it's important for organizations to edit their text-based content in the same place as all their other rich media, and how Aprimo's new Article Editor functionality can help.

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  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

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  • Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.

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  • Supplement Your Marketing Cloud with Campaign Management

    Supplement Your Marketing Cloud with Campaign Management

    This blog examines cloud data problems and how enterprise data warehousing best practices and Campaign Management applications can combine to solve them and supplement your marketing.

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  • Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    Artificial Intelligence Helps Retailers Better Optimize Internal and External Data

    This guest blog from ShiSh Shridhar from Microsoft discusses how retailers are using Artificial Intelligence (AI) to better manage all their data.

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  • Aprimo Marketing Productivity is Now Aprimo Productivity Management

    Aprimo Marketing Productivity is Now Aprimo Productivity Management

    This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.

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  • 5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

    5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

    This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

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  • Low-Code Versus Custom-Code: Which is Right for Your Organization?

    Low-Code Versus Custom-Code: Which is Right for Your Organization?

    This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.

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  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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