The Aprimo Blog

  • Aprimo Marketing Productivity is Now Aprimo Productivity Management

    Aprimo Marketing Productivity is Now Aprimo Productivity Management

    This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.

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  • 5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

    5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020

    This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

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  • Low-Code Versus Custom-Code: Which is Right for Your Organization?

    Low-Code Versus Custom-Code: Which is Right for Your Organization?

    This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.

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  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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  • The Importance of Integration in Customer Experiences

    The Importance of Integration in Customer Experiences

    This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.

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  • Become More Data-Driven with Aprimo Insights

    Become More Data-Driven with Aprimo Insights

    This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.

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  • Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

    Aprimo Connect Offers Integration Support for Your Marketing Ecosystem

    This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.

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  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

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  • Marketing Cloud Solutions Fall Short of Expectations

    Marketing Cloud Solutions Fall Short of Expectations

    This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.

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  • Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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  • Financial Services Marketers Must Continually Earn and Maintain Customer Trust

    Financial Services Marketers Must Continually Earn and Maintain Customer Trust

    This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • Digital Marketers Struggle with Defining Value for Content, AI Solutions

    Digital Marketers Struggle with Defining Value for Content, AI Solutions

    This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.

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  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

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  • Determining a Business Value for Utilizing AI in Your Marketing

    Determining a Business Value for Utilizing AI in Your Marketing

    This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

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  • 6 Steps for Creating a Continuous Content Model

    6 Steps for Creating a Continuous Content Model

    This blog describes 6 steps B2B organizations can take to create a continuous content model.

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  • Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

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  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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