Articles

  • State of Agile Marketing in 2020

    State of Agile Marketing in 2020

    A comprehensive survey tracking where Agile is heading—and insight into how Agile will win the battle against marketing inertia.

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  • Power Data-Driven Marketing with Performance Analytics

    Power Data-Driven Marketing with Performance Analytics

    Do you know if your marketing efforts are really paying off? As a marketing leader, you’re facing incredible disruption from every angle.

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  • Why New Marketing Tactics and Alliances are Essential to Win the CX Battle

    Why New Marketing Tactics and Alliances are Essential to Win the CX Battle

    The digital age has transformed how we connect with our customers – the channels we use, the content we create, and the people we need to collaborate with to be successful.

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  • Best Practices for Reverse Engineering the CX

    Best Practices for Reverse Engineering the CX

    Looking at something from a different angle can give you an entirely different perspective. The same goes for the customer experience.

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  • Become More Data-Driven with Aprimo Insights

    Become More Data-Driven with Aprimo Insights

    As CMOs now have become more involved in planning, it’s essential they have visibility into their data so they can provide detailed analysis to back up their spend requests and future activities.

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  • Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Do You Need a DAM? Five Questions to Determine Your DAM Needs

    Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM?

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  • Benefits Beyond The Content Store: Optimize the CX by Integrating DAM Within Your Creative Ecosystem

    Benefits Beyond The Content Store: Optimize the CX by Integrating DAM Within Your Creative Ecosystem

    Giving your marketers and creators direct access to the DAM enables them to create faster, collaborate better, and accelerate the delivery of fresh content to delight customers.

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  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    The key to be a content hub, rather than a parking lot of content, is the use of metadata and taxonomy. What are these functionalities and why are they essential to keeping your DAM business in order?

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  • Optimize Content Use for Omnichannel Marketing and Improved Content ROI

    Optimize Content Use for Omnichannel Marketing and Improved Content ROI

    With omnichannel marketing the goal is to create a unique, consistent, and integrated brand experience that increases revenue.

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  • The Top 3 Reasons Creatives Need a DAM

    The Top 3 Reasons Creatives Need a DAM

    Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

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  • What’s the Biggest Threat to Your Brand? You May be Surprised.

    What’s the Biggest Threat to Your Brand? You May be Surprised.

    Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....

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  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

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  • The Challenge of Marketing Through Distributed Partners

    The Challenge of Marketing Through Distributed Partners

    Historically, companies have viewed their distribution channels as sales channels, existing to fulfill demand and provide customer service. In recent years, savvy organizations have realized that...

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  • Not All Workflows Are Created Equal

    Not All Workflows Are Created Equal

    Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...

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  • Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    Metadata & Taxonomy Are the Menus for Your DAM Restaurant

    I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to...

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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  • Manage All Content in One Place with Article Editor

    Manage All Content in One Place with Article Editor

    This blog describes why it's important for organizations to edit their text-based content in the same place as all their other rich media, and how Aprimo's new Article Editor functionality can help.

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  • How to Link Performance to Your Marketing Spend

    How to Link Performance to Your Marketing Spend

    This blog describes four strategies for how you can more accurately link performance to your marketing spend.

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  • Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    Optimize AI for Planning and Budgeting to Maximize Marketing ROI

    This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.

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  • Supplement Your Marketing Cloud with Campaign Management

    Supplement Your Marketing Cloud with Campaign Management

    This blog examines cloud data problems and how enterprise data warehousing best practices and Campaign Management applications can combine to solve them and supplement your marketing.

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