Articles

  • Choosing a DAM

    Choosing a DAM

    At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.

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  • Discover the best DAM software for your team

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  • What is Digital Asset Management (DAM)?

    What is Digital Asset Management (DAM)?

    Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.

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  • AI—More than just another piece of tech

    AI—More than just another piece of tech

    Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.

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  • Content Intelligence: Modern Marketing Demands It

    Content Intelligence: Modern Marketing Demands It

    Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.

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  • Creating Objectives and Key Results (OKRs) for Agile Marketing Teams

    Creating Objectives and Key Results (OKRs) for Agile Marketing Teams

    The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.

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  • The Future of Financial Services: Balancing Digital Demand and Disparate Teams

    The Future of Financial Services: Balancing Digital Demand and Disparate Teams

    The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations.

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  • Artificial Intelligence Improves the Financial Services Consumer Experience

    Artificial Intelligence Improves the Financial Services Consumer Experience

    Everywhere you look, marketers are talking about artificial intelligence (AI).

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  • Take Control of The Marketing Chaos in Financial Services

    Take Control of The Marketing Chaos in Financial Services

    Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences.

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  • Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

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  • DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    Businesses create so much content.

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  • On-Demand Webinar: Marketing with Confidence in a Regulated Industry

    On-Demand Webinar: Marketing with Confidence in a Regulated Industry

    Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.

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  • Supporting Local Marketers and Building Pipeline

    Supporting Local Marketers and Building Pipeline

    Unknowns and uncertainty are pretty much everything we have right now.

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  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Two Shifts in B2B Digital Marketing to Lead Through the Turns

    Two Shifts in B2B Digital Marketing to Lead Through the Turns

    Here in the United Kingdom, we’re now more than a month into the world-changing impact of the coronavirus pandemic.

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  • Structure: A Core Ingredient for High Performing Agile Marketing Teams

    Structure: A Core Ingredient for High Performing Agile Marketing Teams

    There is another striking similarity between going Agile and breadmaking: the various levels of maturity.

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  • Lifeflow in Action

    Lifeflow in Action

    Lifeflow, the working culture we employ at Aprimo, puts the people that make up our company first.

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  • The Forrester Wave™: Marketing Resource Management, Q1 2020

    The Forrester Wave™: Marketing Resource Management, Q1 2020

    Find out why Aprimo received the highest scores possible in the brand management, collaboration tools, and budgeting criteria.

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  • The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

    The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

    Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria

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  • Surviving and Thriving with Agile Marketing

    Surviving and Thriving with Agile Marketing

    To survive, and most importantly thrive, in today’s consumer world, your teams need to be nimble enough to deliver rich and relevant omnichannel customer experiences.

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  • Taking Control of Marketing Chaos: The Benefits of Work Management

    Taking Control of Marketing Chaos: The Benefits of Work Management

    At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.

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