Aprimo for The Marketing Operations Manager

In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

Aprimo Productivity Management helps you streamline and automate your work at every level.

Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

Click on the buttons above to see how it's CMO uses Aprimo to ideate, plan, budget, create, distribute, and analyze marketing activities then push content to field offices for localization.

Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...