Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
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MRM 101: Marketing Resource Management for the Modern Marketer
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.
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The Future of Work: Digital, Disparate, and Demanding
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.
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4 Tips to Keep Your Team Connected
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
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Video - Aprimo Productivity Management
Aprimo Productivity Management helps you streamline and automate your work at every level.
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Tips on Working Remotely in Aprimo
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
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Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel …
The post Work is a 4-Letter...
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Aprimo Work Management Product Tour
Click on the buttons above to see how it's CMO uses Aprimo to ideate, plan, budget, create, distribute, and analyze marketing activities then push content to field offices for localization.
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Not All Workflows Are Created Equal
Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...
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Optimize AI for Planning and Budgeting to Maximize Marketing ROI
This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
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