YBS Group Success Story

August 26, 2018

The Yorkshire Building Society relied on disjointed, manual processes to manage financial promotions campaigns across its various entities. The organization required its marketing staff to use “job bags” which included handwritten notes to track and approve campaign ideas and materials--which after a series of amendments, could take up to a month to complete. 

Check out this success story, or watch the video to learn how Aprimo helped YBS Group get the advantage!

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