Aprimo in the News

The latest Aprimo news.

  • 2020 trends in data strategy: The foundation of progressive cognitive computing [AI Business]

    2020 trends in data strategy: The foundation of progressive cognitive computing [AI Business]

    On the offensive and defensive elements of data strategy

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  • 175+ Favorite Tech Tools of Content Marketers [CMI]

    175+ Favorite Tech Tools of Content Marketers [CMI]

    We’ve updated this article with the 2019 results of our survey asking about favorite content tech tools.

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  • The Forrester Wave Report for 2019 Recognizes Aprimo as Leader in DAM for Customer Experience [MarTech Advisor]

    The Forrester Wave Report for 2019 Recognizes Aprimo as Leader in DAM for Customer Experience [MarTech Advisor]

    Aprimo received the highest scores possible in 16 criteria, including Web Content Management, Product Information Management (PIM), and Marketing Resource Management (MRM).

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  • CMO Confessions Ep. 29: Aprimo’s Ed Breault [ON24]

    CMO Confessions Ep. 29: Aprimo’s Ed Breault [ON24]

    In this episode, we discuss what makes marketing marketing today

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  • Future-Proofing Your Enterprise From Content Tech Debt [CMI]

    Future-Proofing Your Enterprise From Content Tech Debt [CMI]

    Technology promises to save us time, help us drive more revenue for our companies, and, in many cases, make us more creative to boot.

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  • How marketing resource management can offer the insights and metrics that drive B2B success [B2B]

    How marketing resource management can offer the insights and metrics that drive B2B success [B2B]

    Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

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  • Monetizing digital asset management: The power of metadata management [KMWorld]

    Monetizing digital asset management: The power of metadata management [KMWorld]

    The capital surrounding DAM is perhaps the most tangible marker of metadata’s transition from supporting passive use cases (such as data lineage) to active ones associated with accruing revenue.

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  • AiThority Interview with Ed Breault, Chief Marketing Officer at Aprimo [AIThority]

    AiThority Interview with Ed Breault, Chief Marketing Officer at Aprimo [AIThority]

    Aprimo’s industry-leading Digital Asset Management (DAM) solution helps enterprises connect and optimize all the upstream tasks that go into a customer experience from idea to creation to distribution

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  • MarTech Hack: 4 Ways AI Is Transforming Marketers’ Roles [AIThority]

    MarTech Hack: 4 Ways AI Is Transforming Marketers’ Roles [AIThority]

    As we near the end of another great year for martech, Marketers are already preparing for the road ahead. Here is my martech hack for all marketers working with AI.

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  • Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions [MarTech Series]

    Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions [MarTech Series]

    New Artificial Intelligence Solution Designed Specifically to Modernize the Digital Workplace and Enrich Content Throughout the Content Lifecycle

    Read Now
  • Aprimo Leverages AI; Enhances Its Digital Asset Management & Productivity Management Solutions [MarTech Advisor]

    Aprimo Leverages AI; Enhances Its Digital Asset Management & Productivity Management Solutions [MarTech Advisor]

    New artificial intelligence (AI) solution designed specifically to modernize the Digital Workplace and enrich content throughout the Content Lifecycle.

    Read Now
  • Aprimo beefs up digital asset management and productivity management solutions with AI upgrades [KMWorld]

    Aprimo beefs up digital asset management and productivity management solutions with AI upgrades [KMWorld]

    Aprimo is unveiling the Aprimo AI framework along with new artificial intelligence enhancements to Aprimo Digital Asset Management (DAM) and Productivity Management solutions

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  • Aprimo AI Framework Aims to Transform the Content Lifecycle [EContent]

    Aprimo AI Framework Aims to Transform the Content Lifecycle [EContent]

    Aprimo announced the Aprimo AI framework and new artificial intelligence enhancements to its category-leading Aprimo Digital Asset Management (DAM) and Productivity Management solutions

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  • Aprimo Unveils Aprimo AI [CRM]

    Aprimo Unveils Aprimo AI [CRM]

    Aprimo launched the Aprimo AI framework and enhanced the artificial intelligence capabilities of its Aprimo Digital Asset Management (DAM) and Productivity Management

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  • Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle [B2B News Network]

    Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle [B2B News Network]

    Aprimo says it wants to improve B2B marketers’ personalization capabilities and free them from manual processes with artificial intelligence technology

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  • Daily AI Roundup: The 5 Coolest Things on Earth Today [AIThority]

    Daily AI Roundup: The 5 Coolest Things on Earth Today [AIThority]

    Today’s Daily AI Round-up covers the latest Artificial Intelligence announcements on AI-powered conversational analytics platform, Intelligent Automation Platform, and more.

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  • Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions [AIThority]

    Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions [AIThority]

    New Artificial Intelligence Solution Designed Specifically to Modernize the Digital Workplace and Enrich Content Throughout the Content Lifecycle

    Read Now
  • 3 Ways AI Helps Content Teams Work Faster, Smarter, Better [CMS Wire]

    3 Ways AI Helps Content Teams Work Faster, Smarter, Better [CMS Wire]

    It seems as if almost every martech article these days includes a reference to artificial intelligence (AI). And for good reason.

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  • Aprimo Unveils “Aprimo AI” for its Digital Asset Management (DAM) and Productivity Management Solutions [GlobeNewswire]

    Aprimo Unveils “Aprimo AI” for its Digital Asset Management (DAM) and Productivity Management Solutions [GlobeNewswire]

    New artificial intelligence (AI) solution designed specifically to modernize the Digital Workplace and enrich content throughout the Content Lifecycle

    Read Now
  • Reverse Engineering Your CX to Improve Outcomes [MarTech Advisor]

    Reverse Engineering Your CX to Improve Outcomes [MarTech Advisor]

    Today, consumers expect brands to deliver exceptional experiences on various touchpoints from pre-purchase through post-purchase.

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