Aprimo in the News

The latest Aprimo news.

  • Reverse Engineering Your CX to Improve Outcomes [MarTech Advisor]

    Reverse Engineering Your CX to Improve Outcomes [MarTech Advisor]

    Today, consumers expect brands to deliver exceptional experiences on various touchpoints from pre-purchase through post-purchase.

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  • Aprimo Named in Top 250 B2B Technology Companies You Should Follow [MarTech RADAR 2019]

    Aprimo Named in Top 250 B2B Technology Companies You Should Follow [MarTech RADAR 2019]

    Our MarTech Radar 2019 brings you the top 250 B2B technology companies that we believe would continue to excite us the most with their cutting-edge insights, events, content and product updates.

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  • Aprimo Names Ed Breault as Its New Chief Marketing Officer [MarTech Advisor]

    Aprimo Names Ed Breault as Its New Chief Marketing Officer [MarTech Advisor]

    Aprimo Names Ed Breault as Its New Chief Marketing Officer [MarTech Advisor]

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  • Aprimo Promotes Ed Breault to Chief Marketing Officer [MarTech Series]

    Aprimo Promotes Ed Breault to Chief Marketing Officer [MarTech Series]

    Aprimo Promotes Ed Breault to Chief Marketing Officer [MarTech Series]

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  • Aprimo Promotes Ed Breault to Chief Marketing Officer [Globe News Wire]

    Aprimo Promotes Ed Breault to Chief Marketing Officer [Globe News Wire]

    The new position reflects the company’s modernized vision and strategy for better serving marketing, digital and customer experience teams across its enterprise customers.

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  • Tipping the Marketing Scale on Customer Experience [MarTech Vibe]

    Tipping the Marketing Scale on Customer Experience [MarTech Vibe]

    Marketing in the digital age requires brands to embrace new tactics, forge new alliances to enhance the customer experience.

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  • Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the Year {MarTech Series]

    Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the Year {MarTech Series]

    Aprimo, the leading provider of technology solutions for content, operations, and, performance has announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award.

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  • Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant [CMSWire]

    Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant [CMSWire]

    Digital asset management (DAM) offers organizations a single source of truth for all their customer experience assets: from images, photos and videos, to 3-D, audio and editorial content.

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  • How To Reverse Engineer the Customer Experience [EContent]

    How To Reverse Engineer the Customer Experience [EContent]

    Digital channels have transformed the customer experience battlefront. The terrain has changed and it’s more challenging than ever, as the battle for customer experiences is a 24/7 job.

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  • How Aprimo is building a better target customer strike-rate through ABM

    How Aprimo is building a better target customer strike-rate through ABM

    Marketing tech vendor's global demand generation leader shares his journey to adopt account-based marketing and the data and mindset shift required to make it a success.

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  • MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.

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  • Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Once viewed as a supporting technology for industries that depended on large quantities of rich content assets, today, DAM has become central to enterprises due to the increased use of rich assets.

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  • Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Lisa Sharapata, Senior Director of Brand Experience at Aprimo, has been named on DMN's list of Women to Watch, which recognizes a group of marketers who whose high promise early on in their careers.

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  • Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Help marketers streamline valuable assets and deliver content, campaigns and experiences faster across all channels with Aprimo's Productivity Management solution.

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  • Love and Work: Professionals Talk About Why They Enjoy Their Jobs [Tech Funnel]

    Love and Work: Professionals Talk About Why They Enjoy Their Jobs [Tech Funnel]

    Aprimo's Vice President of Marketing, Ed Breault, speaks with Tech Funnel about the reasons he loves working for Aprimo, including their innovative company and customer culture.

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  • How automated marketing content led to business growth for this services company [CMO.com.au]

    How automated marketing content led to business growth for this services company [CMO.com.au]

    Telarus turned to Aprimo for automated marketing capabilities

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  • Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management

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  • Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.

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  • 5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far

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  • Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale marketing software.

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