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Aprimo in the News

The latest Aprimo news.

Aprimo Named a Leader in The Forrester Wave Q1 2020 Report in Marketing Resource Management [Infotanks Media]

Aprimo announced it has been recognized as a Leader by Forrester Research, Inc. in “The Forrester Wave: Marketing Resource Management, Q1 2020” report.

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Aprimo Named A Leader In Marketing Resource Management By Independent Research Firm [SalesTech Star]

Aprimo, a global provider of digital asset management and work management software, announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1 2020”

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Aprimo Named a Leader in Marketing Resource Management in The Forrester Wave Q1 2020 Report [MarTech Advisor]

Aprimo provides digital solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them.

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Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm [MarTech Series]

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1 2020”

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Report: The best vendors in Marketing Resource Management [CMO Australia]

The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.

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Aprimo Introduces New Solution For Life Sciences Industry That Improves Content Production And Work Management While Increasing ROI [MTS]

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products.

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Aprimo Launches a Content and Work Management Solution for Life Science Marketers [MarTech Advisor]

With Aprimo’s new solution, marketing, education, and advocacy teams can drastically improve their content marketing throughput, and ultimately improve ROI for their new market offerings.

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Aprimo Introduces New Solution For Life Sciences Industry That Improves Content Production And Work Management While Increasing ROI [STS]

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products.

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Aprimo Launches Aprimo for Life Sciences [Destination CRM]

Aprimo, a provider of technology for content, operations, and performance, today launched Aprimo for Life Sciences to help life sciences firms market their products through multiple channels.

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2020 trends in data strategy: The foundation of progressive cognitive computing [AI Business]

On the offensive and defensive elements of data strategy

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175+ Favorite Tech Tools of Content Marketers [CMI]

We’ve updated this article with the 2019 results of our survey asking about favorite content tech tools.

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The Forrester Wave Report for 2019 Recognizes Aprimo as Leader in DAM for Customer Experience [MarTech Advisor]

Aprimo received the highest scores possible in 16 criteria, including Web Content Management, Product Information Management (PIM), and Marketing Resource Management (MRM).

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CMO Confessions Ep. 29: Aprimo’s Ed Breault [ON24]

In this episode, we discuss what makes marketing marketing today

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Future-Proofing Your Enterprise From Content Tech Debt [CMI]

Technology promises to save us time, help us drive more revenue for our companies, and, in many cases, make us more creative to boot.

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How marketing resource management can offer the insights and metrics that drive B2B success [B2B]

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.

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Monetizing digital asset management: The power of metadata management [KMWorld]

The capital surrounding DAM is perhaps the most tangible marker of metadata’s transition from supporting passive use cases (such as data lineage) to active ones associated with accruing revenue.

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AiThority Interview with Ed Breault, Chief Marketing Officer at Aprimo [AIThority]

Aprimo’s industry-leading Digital Asset Management (DAM) solution helps enterprises connect and optimize all the upstream tasks that go into a customer experience from idea to creation to distribution

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MarTech Hack: 4 Ways AI Is Transforming Marketers’ Roles [AIThority]

As we near the end of another great year for martech, Marketers are already preparing for the road ahead. Here is my martech hack for all marketers working with AI.

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Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions [MarTech Series]

New Artificial Intelligence Solution Designed Specifically to Modernize the Digital Workplace and Enrich Content Throughout the Content Lifecycle

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Aprimo Leverages AI; Enhances Its Digital Asset Management & Productivity Management Solutions [MarTech Advisor]

New artificial intelligence (AI) solution designed specifically to modernize the Digital Workplace and enrich content throughout the Content Lifecycle.

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