Aprimo in the News

  • Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management

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  • Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.

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  • 5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far

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  • Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale marketing software.

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  • How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    For every marketing activity, there must be a way to measure its purpose and success rate. Even if such metrics show limited accomplishments, they also can point to inefficiencies.

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  • Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Customers will control the forthcoming trust economy, predict Aprimo

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  • 25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.

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  • Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.

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  • Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better.

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  • Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    An interview with VP of Marketing, Ed Breault, at the Intelligent Content Conference in 2018.

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  • Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

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  • 5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]

    5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]

    Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.

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  • The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.

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  • NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!

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  • Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    “Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions.

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  • Decoding “Retail Transformation” at NRF 2018 [Microsoft]

    Decoding “Retail Transformation” at NRF 2018 [Microsoft]

    A look into Aprimo's upcoming attendance at NRF with Microsoft!

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  • How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    As Aprimo onboarded its first customer to their new SaaS-only Azure solution, VP of Research and Development, Jason LaPointe, reflected on the enterprise-wide transformation.

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  • The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    Recap with Aprimo and DMNews on the DMA &Then Conference and Aprimo's cloud announcement.

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  • Customer Experience Is a Cross-Organizational Function [CMSWire]

    Customer Experience Is a Cross-Organizational Function [CMSWire]

    Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.

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  • Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Jonathan Fiur, Director of Financial Services Solutions at Aprimo, explored how marketers in the financial services segment can discover the optimal balance between agility and compliance.

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