External News Articles

  • How Aprimo is building a better target customer strike-rate through ABM

    How Aprimo is building a better target customer strike-rate through ABM

    Marketing tech vendor's global demand generation leader shares his journey to adopt account-based marketing and the data and mindset shift required to make it a success.

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  • MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    MarTech Interview with Ed Breault, Head of Marketing, Aprimo [MarTech]

    It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.

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  • Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Is DAM Right for Me? 5 Questions to Ask [CMS Wire]

    Once viewed as a supporting technology for industries that depended on large quantities of rich content assets, today, DAM has become central to enterprises due to the increased use of rich assets.

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  • Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Our Winners: 2019 DMN Marketing Hall of Femme and Women to Watch [DMN]

    Lisa Sharapata, Senior Director of Brand Experience at Aprimo, has been named on DMN's list of Women to Watch, which recognizes a group of marketers who whose high promise early on in their careers.

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  • Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Aprimo Looks to Accelerate Marketing Activities with Productivity Management Solution [Demand Gen Report]

    Help marketers streamline valuable assets and deliver content, campaigns and experiences faster across all channels with Aprimo's Productivity Management solution.

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  • Love and Work: Professionals Talk About Why They Enjoy Their Jobs [Tech Funnel]

    Love and Work: Professionals Talk About Why They Enjoy Their Jobs [Tech Funnel]

    Aprimo's Vice President of Marketing, Ed Breault, speaks with Tech Funnel about the reasons he loves working for Aprimo, including their innovative company and customer culture.

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  • How automated marketing content led to business growth for this services company [CMO.com.au]

    How automated marketing content led to business growth for this services company [CMO.com.au]

    Telarus turned to Aprimo for automated marketing capabilities

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  • Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management

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  • Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.

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  • 5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far

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  • Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale marketing software.

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  • How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    For every marketing activity, there must be a way to measure its purpose and success rate. Even if such metrics show limited accomplishments, they also can point to inefficiencies.

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  • Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Customers will control the forthcoming trust economy, predict Aprimo

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  • 25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.

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  • Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.

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  • Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better.

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  • Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    An interview with VP of Marketing, Ed Breault, at the Intelligent Content Conference in 2018.

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  • Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

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  • 5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]

    5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]

    Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.

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  • The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.

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