Content Usage in an Omni-Channel Marketing World [FADEL]
To optimise content usage in an omni-channel marketing world, organisations
must prioritise brand consistency and create a customer-centric approach through the
introduction of an outside-in view.
The Future of Marketing Operations [Channel Pro Report]
This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
Managing Digital Assets in an Increasingly Distributed World
Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.
Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core business. Read more about what we've discovered now!
During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem.
Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions
As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.
During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!
Driving Cross-Channel Experiences with Intelligent Consumer Data
WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.
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