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Forbes Insights Research Report on the Future of Marketing

January 23, 2017

The combined Forbes and Aprimo study honed in on the current — and future — state of marketing, as well as the agility required to keep pace with the demands of today's consumer. The survey spanned multiple geographies, numerous industries, and was completed by a variety of marketing leaders.

The results reveal that although there is still ample opportunity for improvement, organizations are trending toward adopting more agile marketing processes to meet, respond to, and exceed consumer expectations. View the report to learn more. 

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