In a world where the empowered customer rules, the demand for rich media to fuel customer experiences is high. Many organizations need not only digital asset management (DAM) technology but also help in forming a DAM strategy. This report from Forrester Research covers best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAM strategies.
Home » Aprimo Research » You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research
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