Achieve Marketing Balance with a Solid Plan

Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.

Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.

Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.

The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.

The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations.

Everywhere you look, marketers are talking about artificial intelligence (AI).

Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences.

Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

Businesses create so much content.

Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.

Unknowns and uncertainty are pretty much everything we have right now.

In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

Here in the United Kingdom, we’re now more than a month into the world-changing impact of the coronavirus pandemic.

There is another striking similarity between going Agile and breadmaking: the various levels of maturity.

Find out why Aprimo received the highest scores possible in the brand management, collaboration tools, and budgeting criteria.

Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria

To survive, and most importantly thrive, in today’s consumer world, your teams need to be nimble enough to deliver rich and relevant omnichannel customer experiences.

At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.