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Creating a useful and easily understandable dashboard to tell a content operations story takes a unique blend of scientific skill and artistic creativity.
The list of benefits and use cases for a digital asset management (DAM) solution is long and varied.
Two years ago, Gartner reported that that by 2020, over 80% of marketers expected to be competing on customer experience.
We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust DAM solution should be at the heart of a successful content operations ecosystem.
When you think about finding content to accomplish a task at work, shouldn’t you also expect a Netflix-style level of convenience?
Marketing is only getting more complex.
To most brands, the customer experience typically means personalized communication driven by customer data.
At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.
The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.
The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations.
Everywhere you look, marketers are talking about artificial intelligence (AI).
Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences.
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
Businesses create so much content.
Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.
Unknowns and uncertainty are pretty much everything we have right now.
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.