Most Recent Articles
3 Tips for Building a Dashboard Beyond the Science
Creating a useful and easily understandable dashboard to tell a content operations story takes a unique blend of scientific skill and artistic creativity.
Best Practices for Implementing a DAM
The list of benefits and use cases for a digital asset management (DAM) solution is long and varied.
The Myth of the “Good Enough” Customer Experience
Two years ago, Gartner reported that that by 2020, over 80% of marketers expected to be competing on customer experience.
The ROI of DAM
We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust DAM solution should be at the heart of a successful content operations ecosystem.
The 5 Most Important DAM Integrations
When you think about finding content to accomplish a task at work, shouldn’t you also expect a Netflix-style level of convenience?
DAM Workflows: Why Content Operations is Critical to Your Customer Experience
To most brands, the customer experience typically means personalized communication driven by customer data.
Choosing a DAM
At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.
What is Digital Asset Management (DAM)?
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
AI—More than just another piece of tech
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.
Content Intelligence: Modern Marketing Demands It
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.
Creating Objectives and Key Results (OKRs) for Agile Marketing Teams
The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.
The Future of Financial Services: Balancing Digital Demand and Disparate Teams
The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations.
Artificial Intelligence Improves the Financial Services Consumer Experience
Everywhere you look, marketers are talking about artificial intelligence (AI).
Take Control of The Marketing Chaos in Financial Services
Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences.
Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
DAM 101 for Financial Services: Using DAM for Richer Customer Experiences
Businesses create so much content.
On-Demand Webinar: Marketing with Confidence in a Regulated Industry
Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.
Supporting Local Marketers and Building Pipeline
Unknowns and uncertainty are pretty much everything we have right now.
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
