An Evolving Approach to Personalization Throughout the Customer Journey

June 20, 2017

By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. WBR Digital partnered with ADAM Software, now an Aprimo Company, and ChannelAdvisor, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 eTail West Conference. The results helped benchmark the industry’s maturity in terms of content strategy, channel complexity and personalization.

Read this report to learn how innovative retailers utilize intelligent data to:

What channels retailers prioritize when utilizing intelligent data
Which marketplaces are enabling retailers to learn about consumers
How retailers identify shopping patterns before marketing to customers
How retailers drive performance with intelligent content strategies

Download Driving Cross-Channel Experiences with Intelligent Consumer Data:

Learn more about the survey results and hear how retailers innovate and differentiate their cross-channel experiences. Join Aprimo, WBR Digital and guest speakers from leading retailers for an interactive panel webinar on July 12.

The Attitudes and Practices of Marketers at B2C Product Companies

The CMO Survey reports some findings by four primary economic sectors – B2C product, B2C services, B2B prod...

Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

On the heels of the Argyle 2017 Financial Services Forum: Marketing and Technology Innovation, three member...

Content, resources and tools to give you the advantage

An Evolving Approach to Personalization Throughout the Customer Journey

Download Driving Cross-Channel Experiences with Intelligent Consumer Data:

Previous Article

Next Article

An Evolving Approach to Personalization Throughout the Customer Journey

Download Driving Cross-Channel Experiences with Intelligent Consumer Data:

Previous Article

Next Article

Most Recent Articles

This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.

This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.

This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.

This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.

This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.

This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.

This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.

This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

This blog describes 6 steps B2B organizations can take to create a continuous content model.

This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.