An Evolving Approach to Personalization Throughout the Customer Journey

June 20, 2017

By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. WBR Digital partnered with ADAM Software, now an Aprimo Company, and ChannelAdvisor, to conduct a study of 136 enterprise retailers ($500 million or more in annual revenue) at the 2017 eTail West Conference. The results helped benchmark the industry’s maturity in terms of content strategy, channel complexity and personalization.

Read this report to learn how innovative retailers utilize intelligent data to:

What channels retailers prioritize when utilizing intelligent data
Which marketplaces are enabling retailers to learn about consumers
How retailers identify shopping patterns before marketing to customers
How retailers drive performance with intelligent content strategies

Download Driving Cross-Channel Experiences with Intelligent Consumer Data:

Learn more about the survey results and hear how retailers innovate and differentiate their cross-channel experiences. Join Aprimo, WBR Digital and guest speakers from leading retailers for an interactive panel webinar on July 12.

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An Evolving Approach to Personalization Throughout the Customer Journey

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