An Updated Discussion of DAM Scalability

May 22, 2017

The acquisition and implementation of enterprise-level marketing software involves a substantial commitment of time, effort, and financial resources for any large organization. The individuals responsible for selecting such software must consider several factors, but ultimately the decision comes down to answering two questions:

  1. Does the software provide the functionality that will meet my organization’s current needs and identifiable future needs?
  2. Does the software provide sufficient flexibility to address unpredictable future needs?

It’s relatively easy to determine whether a software application will meet your company’s current and identifiable future needs. It’s much more difficult to determine whether an application has sufficient flexibility to handle unpredictable future needs. This is a critical decision factor because it largely dictates how long a software application will function effectively and meet your business requirements. The equation is simple:  The more long-lasting an application is, the greater the value of the application.

One attribute that makes a software application more “durable” is scalability. The textbook definition of scalability is the ability of an information system to maintain a specified level of performance as the workload on the system increases. So in essence, scalability is what enables a technology system to meet growing demands without sacrificing performance.

To “scale” an information system, you typically increase the power of the hardware components of the system. However, software also plays a critical role in providing scalability. For a system to be scalable, the software must have an underlying architecture that enables the functionality of the application to be divided into multiple logical components and run on multiple hardware resources.

The ADAM digital asset management/product content management solution has been designed and built to provide an exceptional level of scalability. We’ve recently updated our Technical Proposition that describes the scalability of the ADAM solution.

You can obtain a copy of our updated Technical Proposition regarding scalability here.

Previous Article
5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)
5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their mar...

Next Article
What in the World is Distributed Marketing?
What in the World is Distributed Marketing?

Distributed marketing is a term that has been floating around for quite some time now, but is still a conce...