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Most Recent Articles
What’s the Biggest Threat to Your Brand? You May be Surprised.
Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....
Work is a 4-Letter Word—W#*K!—Productivity is where it’s at
When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...
The Challenge of Marketing Through Distributed Partners
Historically, companies have viewed their distribution channels as sales channels, existing to fulfill demand and provide customer service. In recent years, savvy organizations have realized that...
Not All Workflows Are Created Equal
Many of us who have worked in marketing technology or marketing operations understand the benefits that automated workflows can bring to our marketing efforts. Terms like effectiveness,...
Metadata & Taxonomy Are the Menus for Your DAM Restaurant
I discussed in my last blog about how Digital Asset Management offers organizations a single source of truth for all their customer experience assets, from images, photos, and videos, to … The...
Do You Need DAM? Five Questions to Determine Your DAM Needs
Digital Asset Management (DAM) is increasingly becoming an essential part of the technology ecosystem for many leading enterprise organizations. But what exactly is DAM? On the surface, the...
A Digital Transformation for Your Customer Experience
The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..
Manage All Content in One Place with Article Editor
This blog describes why it's important for organizations to edit their text-based content in the same place as all their other rich media, and how Aprimo's new Article Editor functionality can help.
How to Link Performance to Your Marketing Spend
This blog describes four strategies for how you can more accurately link performance to your marketing spend.
Optimize AI for Planning and Budgeting to Maximize Marketing ROI
This blog describes ways organizations can optimize Artificial Intelligence (AI) in their planning and budgeting processes to maximize their return on marketing investment.
Supplement Your Marketing Cloud with Campaign Management
This blog examines cloud data problems and how enterprise data warehousing best practices and Campaign Management applications can combine to solve them and supplement your marketing.
Artificial Intelligence Helps Retailers Better Optimize Internal and External Data
This guest blog from ShiSh Shridhar from Microsoft discusses how retailers are using Artificial Intelligence (AI) to better manage all their data.
Aprimo Marketing Productivity is Now Aprimo Productivity Management
This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.
5 Trends Marketers Must Understand for 2019 Planning-–and in Their Vision for 2020
This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.
Low-Code Versus Custom-Code: Which is Right for Your Organization?
This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.
What Every Marketing Leader Needs to Know about Budget Planning
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
The Importance of Integration in Customer Experiences
This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.
Become More Data-Driven with Aprimo Insights
This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.
Aprimo Connect Offers Integration Support for Your Marketing Ecosystem
This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.
Why Every CMO Needs to Think Like a CFO