Most Recent Articles
Choosing a DAM
At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.
What is Digital Asset Management (DAM)?
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
AI—More than just another piece of tech
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.
Content Intelligence: Modern Marketing Demands It
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.
Creating Objectives and Key Results (OKRs) for Agile Marketing Teams
The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.
The Future of Financial Services: Balancing Digital Demand and Disparate Teams
The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations.
Artificial Intelligence Improves the Financial Services Consumer Experience
Everywhere you look, marketers are talking about artificial intelligence (AI).
Take Control of The Marketing Chaos in Financial Services
Most financial services and insurance organizations today are struggling to take control of their marketing and customer experiences.
Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
Content and data are the top challenges that marketers, merchants, and commerce professionals face today.
DAM 101 for Financial Services: Using DAM for Richer Customer Experiences
Businesses create so much content.
On-Demand Webinar: Marketing with Confidence in a Regulated Industry
Get the full story of how Standard Life confidently executes its marketing plans while mitigating financial risk, successfully managing their reputation, and staying productive through company change.
Supporting Local Marketers and Building Pipeline
Unknowns and uncertainty are pretty much everything we have right now.
Where to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Two Shifts in B2B Digital Marketing to Lead Through the Turns
Here in the United Kingdom, we’re now more than a month into the world-changing impact of the coronavirus pandemic.
Structure: A Core Ingredient for High Performing Agile Marketing Teams
There is another striking similarity between going Agile and breadmaking: the various levels of maturity.
Lifeflow in Action
Lifeflow, the working culture we employ at Aprimo, puts the people that make up our company first.
The Forrester Wave™: Marketing Resource Management, Q1 2020
Find out why Aprimo received the highest scores possible in the brand management, collaboration tools, and budgeting criteria.
The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019
Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria
Surviving and Thriving with Agile Marketing
To survive, and most importantly thrive, in today’s consumer world, your teams need to be nimble enough to deliver rich and relevant omnichannel customer experiences.
Taking Control of Marketing Chaos: The Benefits of Work Management
At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always something more pressing.
