Aprimo’s recent acquisition of ADAM Software demonstrates the power of partnerships – those relationships t...
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Streamline and automate work with digital transformation to scale content operations.
Learn all about how experience building blocks will help you get the most from the content your teams create by effectively, efficiently, and strategically reusing it.
This session will walk you through recommended best practices for making DAM and Workflow work better together.
Watch this session and get the insights you need to evolve your marketing through 2020 and beyond!
In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.
Why Content Operations will be the most important part of your customer experience strategy
As we wind down 2020 (thankfully), I want to take a moment to reflect on Season 2 of Sync! that’s coming to a close.
One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing).
Creating engaging, effective content can take a lot of effort, no matter what industry you’re in.
How many visitors to your content will be enough to provide return on investment for your marketing goals?
Creating a useful and easily understandable dashboard to tell a content operations story takes a unique blend of scientific skill and artistic creativity.
The list of benefits and use cases for a digital asset management (DAM) solution is long and varied.
Two years ago, Gartner reported that that by 2020, over 80% of marketers expected to be competing on customer experience.
We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust DAM solution should be at the heart of a successful content operations ecosystem.
When you think about finding content to accomplish a task at work, shouldn’t you also expect a Netflix-style level of convenience?
Marketing is only getting more complex.
To most brands, the customer experience typically means personalized communication driven by customer data.
At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.