Product Update: DAM in the Cloud, New Developer Website, Annotation Enhancements, and More!

Aprimo recently released a ton of new innovations across all our products. Take a look below to read up on a few of our latest, and if you want to dive deeper, we’d love to set up a demo for you! If you’re a current Aprimo customer, check out Aprimo Academy for more detailed information on all the latest product updates.

Aprimo Platform

1. In-App Communications

   1. Within Aprimo, there are in-app communications to help users to stay up-to-date on the latest and greatest enhancements within the platform as well as overviews to help users walk through new features.

In-app communications

2. developers.aprimo.com

   1. We are very excited to announce the launch of our new developer site to help Aprimo customers and partners build their own, custom integrations.

Aprimo Developer site

Aprimo Marketing Productivity

1. Annotation Viewer

   1. The next-gen user experience in Aprimo’s Annotation Viewer has enhanced printing options to help users easily markup and add comments to Adobe PDF documents and images.

Annotation Viewer (Print) in Aprimo Marketing Productivity

Aprimo Digital Asset Management

1. In the Cloud

   1. Our Digital Asset Management product, from our acquisition of ADAM Software, is now a full, SaaS offering giving customers faster implementations, scalability to match business growth, and significantly lowering the total cost of ownership.

Aprimo Distributed Marketing

1. Business Intelligence

   1. Aprimo Distributed Marketing continues to provide more insights and enhanced metrics, including:

i.   Standard Edition: Dashboards are available for email marketing as well as enhanced microsite metrics.

ii.  Premier Edition: Additional dashboards for campaign evaluation, lead pipeline visibility, and daily advertising insights.

Email marketing dashboard in Aprimo Distributed Marketing

2. Audience Selection Enhancements

   1. Save more time by easily applying your audience target selections at the theme level, across multiple marketing tactics (a three-part email series for example), or for each, individual marketing element.

3. Dynamic Forms

   1. Local marketers and partners will be able to capture more leads on microsites by requesting just the right amount of information using our latest feature, Dynamic Forms. Different forms render on microsites depending on a prospect’s action, whether it is requesting a demo or downloading a piece of content. 

Dynamic Forms in Aprimo Distributed Marketing

4. To-Partner Email Communications

   1. Brands (corporate marketing) can send communications to the local level that are mobile responsive and customizable to increase engagement among local marketers and partners.

Customize and send To-Partner Communications to the local level in Aprimo Distributed Marketing

5. Shortened URLs

   1. Users can easily shortly URLs right within the application when creating microsites and social media posts for their local marketers and channel partners to execute.

Shorten URLs in Aprimo Distributed Marketing

Be sure to check back soon for more product updates from Aprimo! Happy Marketing!

About the Author

Julie Brown is the Product Marketing Director for the Distributed Marketing, Campaign Management, and Plan & Spend solutions at Aprimo. She has over 10 years of marketing experience across industries. Julie came to Aprimo from a cybersecurity startup, Rook Security, where she led the marketing department. Prior to Rook Security, she was a Product Marketer at Salesforce Marketing Cloud for its email marketing solution. Julie is a Certified Product Marketing Manager from the Association of International Product Marketing and Management and received a B.S. in Journalism and Public Relations as well as a minor in Marketing from Bowling Green State University.

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