Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

October 4, 2017 Julie Brown

Aprimo continues to release new features and enhancements. Check out our product updates below. If you’re a current Aprimo customer, visit Aprimo Academy for more detailed information on all the latest and greatest.

Aprimo Marketing Productivity

  • Annotations
    • The next-gen user experience in Aprimo’s Annotations includes Side-by-Side which allows users to compare two versions of an asset in one viewer.

Annotations (Side-by-Side) in Aprimo Marketing Productivity

Annotations (Side-by-Side) in Aprimo Marketing Productivity


  • Adobe Experience Manager Connector Enhancements
    • Assets that live in Adobe Experience Manager can be seamlessly searched from within Aprimo and added to Aprimo workflow tasks.


Aprimo Plan & Spend

  • ERP Connectors
    • The ERP Connector for Aprimo Marketing Operations provides an out-of-the-box, configurable solution for passing activity, supplier, and financial data between Aprimo and an ERP system.
  • Forecast Approval Option
    • A new forecast approval method has been added to help streamline processes. If the activity is multi-funded, it sends approval requests to all funding account contacts listed on the activity.
  • Expanded Budget Transfer Permissions
    • The newly expanded budget transfer permissions give administrators more control over which users have permission to transfer funds between funding accounts.


Aprimo Digital Asset Management (DAM)

  1. DAM Available in the Cloud
    1. Aprimo Digital Asset Management is available as a full, SaaS offering giving our customers scalability, quicker implementations, and significantly lowering the total cost of ownership. Keep your eye out for more updates and new features releasing in the weeks to come.


Aprimo Campaign

  • List Output Enhancements
    • When users initially configure a list output file, there is a verify button that checks if the file already exists. This is a safety feature to make sure users do not accidentally overwrite existing files.
    • Also, when users generate a list output file, a hyperlink is created so users can easily and quickly access the list.
  • Secure FTP Agent
    • Our Secure FTP agent gives users the ability to easily and securely send output data to any marketing execution vendor or any execution channel whether it be email, direct mail, SMS, mobile, etc.


Aprimo Distributed Marketing

  • Lead Nurturing
    • We are excited to announce that the Early Adopter Program for Aprimo Distributed Marketing’s Lead Nurture is open. Our Lead Nurture capabilities give local marketers and channel partners the power to automatically nurture leads throughout the entire buyer’s journey and provide their prospects and customers with a more tailored and localized experience.
    • Email marketing and digital advertising are part of Aprimo’s Lead Nurturing capabilities. Check back to see the additional channels we plan on adding.
    • Lastly, we have added more functionality to Lead Scoring. Now users can manage local channels through activity logging for individual contacts.  


Creating a lead nurture campaign  

Creating a Lead Nurture Campaign in Aprimo Distributed Marketing


  • Video for Partners and Local Marketers
    • With Distributed Marketing, users can create on-the-fly videos. And to localize these for specific markets, local marketers and channel partners can easily insert images and text right into the videos.
  • Additional Dashboards for Business Intelligence 
    • We have added even more dashboards to our Business Intelligence module to help provide more insight into your marketing activities. The new dashboards include:
      • Campaign Evaluation
      • Lead Pipeline Visibility
      • Daily Advertising Insights
      • Action Details

New dashboard

New Dashboards in Aprimo Distributed Marketing Business Intelligence


  • To-Partner Communication Enhancements
    • Brands are now able to create custom footers in their to-partner email communications so they can add more of their branding and styling while still complying with CAN-SPAM regulations.


Be sure to check back for more product updates from Aprimo! If you want to dive deeper on a particular product, we’d love to set up a demo for you.

About the Author

Julie Brown

Julie Brown is the Product Marketing Director for the Distributed Marketing, Campaign Management, and Plan & Spend solutions at Aprimo. She has over 10 years of marketing experience across industries. Julie came to Aprimo from a cybersecurity startup, Rook Security, where she led the marketing department. Prior to Rook Security, she was a Product Marketer at Salesforce Marketing Cloud for its email marketing solution. Julie is a Certified Product Marketing Manager from the Association of International Product Marketing and Management and received a B.S. in Journalism and Public Relations as well as a minor in Marketing from Bowling Green State University.

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