The New Aprimo – A Year in Review

In the Financial Services industry, dynamic personalization is the next frontier for experience-driven marketers.

It’s not exactly a revelation—or it really shouldn’t be!—that customers shopping in any industry expect brands to reach them where they are with experiences that delight them.

Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.

With thousands of new martech solutions coming to the market year after year, differentiating between seemingly similar products gets confusing very quickly.

So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?

Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.

Scaling marketing can be risky, especially for businesses in highly regulated industries.

Delivering great customer experiences (CX) to market should be the top priority for any company.

Our goals at Aprimo are two-fold: to celebrate and uplift women in tech and innovation, and #ChoosetoChallenge barriers to gender equity.

Personalizing content at scale requires a solution that brings together content, operations, and planning to power digital customer experiences.

Learn how you can increase productivity and efficiencies while optimizing collaboration amongst teams with our Adobe connector for Adobe Experience Manager (AEM).

In this on-demand session, Splunk will take you through their best practices for traffic management, focusing on how they design and use workflows in Aprimo.

Aprimo BI reporting partner, Solutions Plus, shares 5 impactful trends they employ when helping their customers with Aprimo advanced reporting and dashboards.

This session, led by Kathy Greene, will describe the Citizens Bank processes and how they use Aprimo to keep their operational data clean enough to make audits and regulatory checks simple.

Monash University is an Australian university with an enviable national and international reputation for research and teaching excellence. Learn how they utilize Aprimo for their marketing operations.

Check out Pacific Life's 2 part webcast which includes... Part 1: Creative Teams in Aprimo & Part 2: The Broader Experience of Aprimo.

Watch Aprimo CMO and Director of Marketing Operations at Cigna, for a fireside chat regarding Cigna's journey from a pilot implementation to broad adoption and measurable operational success.

Check AgileSherpas' Andrea Fryrear's full on-demand webinar on how to turn change into a competitive advantage.

Aprimo AI and Salesforce Einstein to streamline, automate, and enrich the steps required for brands to deliver the right content, with the right tone, to the right customer, at the right time.

This session focuses on demoing features and uses cases currently available in Aprimo Productivity Management and Digital Asset Management to make the promise of content reuse a reality at your brand