The New Aprimo – A Year in Review
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Most Recent Articles
Aprimo Marketing Productivity is Now Aprimo Productivity Management
This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.
This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.
Low-Code Versus Custom-Code: Which is Right for Your Organization?
This blog describes the differences between Low-Code and Custom-Code integration platforms and when organizations should use each type.
What Every Marketing Leader Needs to Know about Budget Planning
This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.
The Importance of Integration in Customer Experiences
This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.
Become More Data-Driven with Aprimo Insights
This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.
Aprimo Connect Offers Integration Support for Your Marketing Ecosystem
This blog describes why organizations must develop and utilize a roadmap for integrating all their MarTech applications, and how Aprimo Connect can help.
Why Every CMO Needs to Think Like a CFO
This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.
Marketing Cloud Solutions Fall Short of Expectations
This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.
Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences
This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.
The Technology You Need to Manage Your Content Lifecycle
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
Building the Right Team to Manage the Content Lifecycle
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
Financial Services Marketers Must Continually Earn and Maintain Customer Trust
This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.
Why Marketers Must Think of the Lifecycle of Their Content
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
Digital Marketers Struggle with Defining Value for Content, AI Solutions
This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.
The Three E’s of Successfully Optimizing AI for Content
This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.
Determining a Business Value for Utilizing AI in Your Marketing
This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.
6 Steps for Creating a Continuous Content Model
This blog describes 6 steps B2B organizations can take to create a continuous content model.
Navigating Intelligence, AI, and Machine Learning Technologies for Marketing
This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.
Why Focusing on Customers Creates Positive Experiences
