The New Aprimo – A Year in Review
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Most Recent Articles
On-Demand Webinar: Leveraging DAM and Workflow Together
This session will walk you through recommended best practices for making DAM and Workflow work better together.
On-Demand Webinar: Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency
Watch this session and get the insights you need to evolve your marketing through 2020 and beyond!
On-Demand Webinar: Red Hat: DAM & Work Management on One Platform
In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.
On-Demand Webinar: Content Ops: The Next Generation Of Experience Marketing
Why Content Operations will be the most important part of your customer experience strategy
Sync! Season 2: Turning Ideas into Reality
As we wind down 2020 (thankfully), I want to take a moment to reflect on Season 2 of Sync! that’s coming to a close.
Agile Marketing FAQs
One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing).
Deconstructing FDA 2253 Requirements and What That Means for the Content Lifecycle
Creating engaging, effective content can take a lot of effort, no matter what industry you’re in.
Set Your Marketing Goals for Tomorrow, Not Today
How many visitors to your content will be enough to provide return on investment for your marketing goals?
3 Tips for Building a Dashboard Beyond the Science
Creating a useful and easily understandable dashboard to tell a content operations story takes a unique blend of scientific skill and artistic creativity.
Best Practices for Implementing a DAM
The list of benefits and use cases for a digital asset management (DAM) solution is long and varied.
The Myth of the “Good Enough” Customer Experience
Two years ago, Gartner reported that that by 2020, over 80% of marketers expected to be competing on customer experience.
The ROI of DAM
We know that delivering consistent omnichannel brand experiences requires a number of solutions, but a robust DAM solution should be at the heart of a successful content operations ecosystem.
The 5 Most Important DAM Integrations
When you think about finding content to accomplish a task at work, shouldn’t you also expect a Netflix-style level of convenience?
DAM Workflows: Why Content Operations is Critical to Your Customer Experience
To most brands, the customer experience typically means personalized communication driven by customer data.
Choosing a DAM
At first glance, there are a lot of file storage and digital asset management systems in the market for you to choose from.
What is Digital Asset Management (DAM)?
Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.
AI—More than just another piece of tech
Sync! Season 1 has featured some of the world’s brightest experts talking about what it takes to create powerful, evocative brand content that has the right tone and that gets to the right customer.
Content Intelligence: Modern Marketing Demands It
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content.
Creating Objectives and Key Results (OKRs) for Agile Marketing Teams
The Agile mindset and corresponding practices are making their way steadily into marketing tactics, but when it comes to strategy, goal setting, and planning, our old tendencies can return.
