Anjali Yakkundi

Anjali is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Marketing Productivity, Plan and Spend, and Digital Asset Management products. Prior to joining Aprimo, she spent 8 years at Forrester Research where she covered the marketing technology, eCommerce, and digital agency spaces.

  • Become More Data-Driven with Aprimo Insights

    Become More Data-Driven with Aprimo Insights

    This blog describes why it's essential marketers must become more data-driven in their activities, and how Aprimo Insights can help.

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  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

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  • Even the U.S. Postal Service Needs a DAM

    Even the U.S. Postal Service Needs a DAM

    This blog describes how a DAM can help brands--including the U.S. Postal Service--avoid using the wrong content and avoid potential litigation and fines as a result.

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  • 3 Ways to Take Your Marketing Data to the Next Level

    3 Ways to Take Your Marketing Data to the Next Level

    This blog describes ways brands can take marketing data to the next level, including getting C-suite level support, deciding what data they should use vs. what they can, and using common sense.

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  • Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

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  • How the Olympics Won A Gold Medal in Storytelling

    How the Olympics Won A Gold Medal in Storytelling

    Changing expectations mean that marketers must do more than just market at potential customers. They need to create stories. See how the Olympics accomplished this!

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  • Don't Talk At Customers: Share Authentic & Relevant Stories

    Don't Talk At Customers: Share Authentic & Relevant Stories

    Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?

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  • The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    Learn more about the 5 things your marketing department will gain when you close your marketing operations gap with technology.

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  • The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.

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