David Schweer

David Schweer is a Director of Product Marketing for Aprimo focusing on solution positioning, field enablement, and managing release information for the Aprimo platform. He has held various roles in Solution Consulting, Product Marketing, and R&D for London-based SDL, plc, Teradata, and Prysm. David received his MBA from Butler University and is based in Indianapolis, IN.

  • What Every Marketing Leader Needs to Know about Budget Planning

    What Every Marketing Leader Needs to Know about Budget Planning

    This blog describes some strategies marketing leaders should take as they look to nail down their 2019 budgets.

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  • The Importance of Integration in Customer Experiences

    The Importance of Integration in Customer Experiences

    This blog discusses the role that MarTech integration plays in delivering consistent, engaging customer experiences, and ways organizations can facilitate that integration.

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  • Why Every CMO Needs to Think Like a CFO

    Why Every CMO Needs to Think Like a CFO

    This blog describes reasons why CMOs must start thinking like CFOs and ways they can begin doing so.

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  • Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

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  • Determining a Business Value for Utilizing AI in Your Marketing

    Determining a Business Value for Utilizing AI in Your Marketing

    This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

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  • Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

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