Ed Breault

Ed Breault leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. During his career, Ed has significantly contributed to the marketing operations business discipline, consulting for more than 100 marketing organizations around the globe and addressing marketing challenges within all industry verticals.

  • MarTech Hack: 4 Ways AI Is Transforming Marketers’ Roles [AIThority]

    MarTech Hack: 4 Ways AI Is Transforming Marketers’ Roles [AIThority]

    As we near the end of another great year for martech, Marketers are already preparing for the road ahead. Here is my martech hack for all marketers working with AI.

    Read Now
  • Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    Work is a 4-Letter Word—W#*K!—Productivity is where it’s at

    When you wake up on a Monday, how do you feel when you say “I’m going to work?” Does it make you happy or motivated? Or do you immediately feel … The post Work is a 4-Letter...

    Read Now
  • Aprimo Marketing Productivity is Now Aprimo Productivity Management

    Aprimo Marketing Productivity is Now Aprimo Productivity Management

    This blog describes a new name and frontier for Aprimo Productivity Management, one of Aprimo's flagship technologies.

    Read Now
  • 5 Trends Marketers Must Understand for 2019 Planning and Beyond

    5 Trends Marketers Must Understand for 2019 Planning and Beyond

    This blog describes 5 trends marketers must understand for 2019 planning and for their vision for 2020.

    Read Now
  • Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    Four Ways AI Has Changed Data Processing in Marketing [PerformanceIN]

    If marketers apply artificial intelligence (AI) to their day-to-day tasks, it could change the way they do marketing forever. Here are four ways AI has changed data processing and management

    Read Now
  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

    Read Now
  • 6 Benefits of an Agile Marketing Strategy

    6 Benefits of an Agile Marketing Strategy

    Organizations that implement an Agile Marketing strategy can realize various successes depending on their company culture and industry. Read about 6 benefits every organization can achieve with agile.

    Read Now
  • How Smart Marketers Leverage Technology to Measure Operational Efficiency

    How Smart Marketers Leverage Technology to Measure Operational Efficiency

    By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations. Learn more in this blog post from Ed Breault.

    Read Now
  • Better, Faster, Smarter: Using Marketing Operations to Power Past Friction

    Better, Faster, Smarter: Using Marketing Operations to Power Past Friction

    But how do you make a business case for marketing operations? And how do you optimize the software to ensure you squeeze every available benefit out of it?

    Read Now
  • loading
    Loading More...