Greg Hennessy

Greg has over 20 years of experience working in the marketing automation software industry in product development, marketing, and consulting roles holding positions at various companies including Aprimo, Acxiom, Alterian, Quaero, IBM, Protagona, and Marketo. He has designed and delivered marketing automation solutions for large enterprises in the financial services, insurance, healthcare, travel and hospitality, high tech, retail, and media and entertainment industries. He is currently Director of Product Strategy for Aprimo Campaign and looks forward to sharing some of his personal insights, best practices and love of marketing automation, especially Aprimo Campaign. Contact Greg at greg.hennessy@aprimo.com or @gvhennessycrm.

  • Supplement Your Marketing Cloud with Campaign Management

    Supplement Your Marketing Cloud with Campaign Management

    This blog examines cloud data problems and how enterprise data warehousing best practices and Campaign Management applications can combine to solve them and supplement your marketing.

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  • Marketing Cloud Solutions Fall Short of Expectations

    Marketing Cloud Solutions Fall Short of Expectations

    This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.

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  • 4 Scary Problems Lurking Over Your Marketing Data

    4 Scary Problems Lurking Over Your Marketing Data

    Keep an eye out for these scary problems that could be lurking over your own marketing data.

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  • Marketing Data Geeks Need Love Too

    Marketing Data Geeks Need Love Too

    There's an under appreciation for these marketing data professionals and the people maintaining the databases. Prove your worth and use the right tools to help you get the recognition you deserve.

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  • Do You Know the True Cost of Your Campaign Management Software (Even if it is “Free”)?

    Do You Know the True Cost of Your Campaign Management Software (Even if it is “Free”)?

    Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.

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  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • Announcing Aprimo Campaign!

    Announcing Aprimo Campaign!

    We are excited to announce the launch of Aprimo Campaign, our enterprise class Multi-Channel Campaign Management (MCCM) product as part of the Aprimo Platform on Microsoft Azure!

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  • An Introduction to Campaign Management: My Story of Heartbreak and Hope

    An Introduction to Campaign Management: My Story of Heartbreak and Hope

    Join an Aprimo veteran for a tale of his torrid love affair with campaign management - a story full of ups, downs and a lot of marketing technology.

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