Lisa Sharapata

Lisa Sharapata is the Senior Director of Brand Experience at Aprimo. For over 20 years she has been helping brands of all sizes transform their image and messaging beyond “features and functions,” as well as identify and discuss true differentiators that have meaning to their audience at every touch point.

  • What’s the Biggest Threat to Your Brand? You May be Surprised.

    What’s the Biggest Threat to Your Brand? You May be Surprised.

    Is your most direct competitor also the biggest threat to your brand? In this digital age, the organizations you’re competing against for market share aren’t necessarily your biggest rivals....

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  • A Digital Transformation for Your Customer Experience

    A Digital Transformation for Your Customer Experience

    The term “Digital Transformation” reached buzzword status a few years ago. According to this definition from CIO, Digital Transformation is a radical rethinking of how an organization uses..

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • 3 Ways Creating Great Content is Like Opening a Restaurant

    3 Ways Creating Great Content is Like Opening a Restaurant

    This blog describes three strategies for creating successful content.

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