Aprimo Introduces Campaign Management Capabilities [Destination CRM]
Aprimo today released Aprimo Campaign, a cloud-based solution designed to help organizations manage customer data and gather insights for improving multichannel marketing initiatives.
The Next Evolution: Marketing Automation Built for your Channel
As more organizations begin to see the value of marketing through their channel partners, a new breed of marketing technology has gained relevance & popularity – Through-Channel Marketing Automation.
Engage Channel Partners Through Alignment and Shared Success
Channel partners are integral to the growth and continued success of distributed organizations. Marketing through your channel can be an incredibly successful way of increasing sales and growing...
The Challenge of Marketing Through Distributed Partners
In recent years, savvy organizations have begun leveraging their distributed partners to market on their behalf, but this comes with a series of challenges.