Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels.
Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences
This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.
Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel
Supplement Your Marketing Cloud with Campaign Management
This blog examines cloud data problems and how enterprise data warehousing best practices and Campaign Management applications can combine to solve them and supplement your marketing.
Aprimo Campaign Data Sheet
Aprimo Campaign allows marketers secure, easy and direct access to their pwn enterprise data wherever it is located and connect it to the marketing cloud.
An Introduction to Campaign Management: My Story of Heartbreak and Hope
Join an Aprimo veteran for a tale of his torrid love affair with campaign management - a story full of ups, downs and a lot of marketing technology.
4 Scary Problems Lurking Over Your Marketing Data
Keep an eye out for these scary problems that could be lurking over your own marketing data.
Marketing Cloud Solutions Fall Short of Expectations
This blog summarizes a research report and gives advice on utilizing cloud software for your marketing.
Do You Know the True Cost of Your Campaign Management Software (Even if it is “Free”)?
Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.