Content and the Customer Experience: Best Practices for B2B Marketers

  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • WEBINAR: Content & the Customer Experience – Best Practices for B2B Marketers54:01

    WEBINAR: Content & the Customer Experience – Best Practices for B2B Marketers

    Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, ​and technology challenges that handicap business goals.

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  • Reverse Engineering Your Customer Experience

    Reverse Engineering Your Customer Experience

    If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.

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  • Managing the Content Tsunami is Critical to CX

    Managing the Content Tsunami is Critical to CX

    This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.

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  • How Having the Right Organizational Structure Affects CX

    How Having the Right Organizational Structure Affects CX

    This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.

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  • How a Shift in Control has Caused a Disruption in Customer Experiences

    How a Shift in Control has Caused a Disruption in Customer Experiences

    This blog describes why a shift in the control of marketing messages from the brand to the consumer has caused a disruption in CX and offers guidance on how marketers can regain control.

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  • Are Marketers Finally Achieving Better Customer Experience Results?

    Are Marketers Finally Achieving Better Customer Experience Results?

    This blog offers some details about how consumers value exceptional brand experiences and how organizations are achieving them by reengineering the processes and methodologies used to create them.

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  • Customer Experience Management Can Be Saved – and GDPR Can Help

    Customer Experience Management Can Be Saved – and GDPR Can Help

    This blog describes why many studies show a discrepancy between customer experience results and two ways how marketers can improve it.

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