Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.

  • MightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition

    MightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition

    How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.

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  • 6 Steps for Creating a Continuous Content Model

    6 Steps for Creating a Continuous Content Model

    This blog describes 6 steps B2B organizations can take to create a continuous content model.

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  • Determine Your Content Lifecycle Maturity

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  • Get the Aprimo Advantage

    Get the Aprimo Advantage

    Optimize Content, Operations, and Performance with Aprimo!

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers0:00

    On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers

    Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, ​and technology challenges that handicap business goals.

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  • MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

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  • On-Demand Webinar: Be More Than a Content Vending Machine1:00:05

    On-Demand Webinar: Be More Than a Content Vending Machine

    Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.

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  • Aprimo Discusses Content Strategies at ContentTech7:00

    Aprimo Discusses Content Strategies at ContentTech

    Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.

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  • Managing the Content Tsunami is Critical to CX

    Managing the Content Tsunami is Critical to CX

    This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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  • Aprimo Sync! Nashville 2019: Content Lifecycle Workshop27:45

    Aprimo Sync! Nashville 2019: Content Lifecycle Workshop

    As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle.

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