The Content Lifecycle

Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.

  • What Is Content Operations and Why Do You Need It?

    What Is Content Operations and Why Do You Need It?

    Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.

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  • How can you better manage the content lifecycle in a regulated industry?

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  • Why Optimizing Content Lifecycle Management Matters

    Why Optimizing Content Lifecycle Management Matters

    Delivering great customer experiences (CX) to market should be the top priority for any company.

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  • Scale Content, Reduce Content Expenses with Experience Building Blocks: How to do it in Aprimo [SYNC! 2020]

    Scale Content, Reduce Content Expenses with Experience Building Blocks: How to do it in Aprimo [SYNC! 2020]

    This session focuses on demoing features and uses cases currently available in Aprimo Productivity Management and Digital Asset Management to make the promise of content reuse a reality at your brand

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  • "A Day in the Life" From Ideation to Distribution with Aprimo [SYNC! 2020]

    "A Day in the Life" From Ideation to Distribution with Aprimo [SYNC! 2020]

    View this session on-demand, here, to learn what a day in the life is like for an Aprimo user! Learn best practices in using our software, how to effectively manage your content lifecycle, and more.

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  • Content Reuse and Omnichannel Personalization: Why Your Initiatives Fail [SYNC! 2020]

    Content Reuse and Omnichannel Personalization: Why Your Initiatives Fail [SYNC! 2020]

    Content expert Noz Urbina looks at some of the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel assets.

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  • Content Ops: The Next Generation of Experience Marketing [SYNC 2020]

    Content Ops: The Next Generation of Experience Marketing [SYNC 2020]

    Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy

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  • On-Demand Webinar: Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency

    On-Demand Webinar: Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency

    Watch this session and get the insights you need to evolve your marketing through 2020 and beyond!

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  • On-Demand Webinar: Content Ops: The Next Generation Of Experience Marketing

    On-Demand Webinar: Content Ops: The Next Generation Of Experience Marketing

    Why Content Operations will be the most important part of your customer experience strategy

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  • Determine Your Content Lifecycle Maturity

    Take the Quiz!
  • 5 Surprises about Content and Personalization You Need to Know w/ Nick Barber, Forrester Sr. Analyst4:17

    5 Surprises about Content and Personalization You Need to Know w/ Nick Barber, Forrester Sr. Analyst

    We sat down with Forrester Senior Analyst Nick Barber to ask him about all things content, including how important content is to customer experience, supporting personalization with content and data,

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  • Red Hat: DAM & Work Management on One Platform [SYNC! 2020]

    Red Hat: DAM & Work Management on One Platform [SYNC! 2020]

    In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.

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  • 6 Steps for Creating a Continuous Content Model

    6 Steps for Creating a Continuous Content Model

    This blog describes 6 steps B2B organizations can take to create a continuous content model.

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  • On-Demand Webinar: Leveraging DAM and Workflow Together

    On-Demand Webinar: Leveraging DAM and Workflow Together

    This session will walk you through recommended best practices for making DAM and Workflow work better together.

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  • Aprimo Digital Asset Management + Episerver1:15

    Aprimo Digital Asset Management + Episerver

    Transform ideas into experiences with the the Aprimo DAM + Episerver connector. Aprimo + Epi empower you to: Optimize content creation Create more engaging customer experiences Spend less time on man

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  • MightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition

    MightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition

    How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

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  • On-Demand Webinar: Be More Than a Content Vending Machine1:00:05

    On-Demand Webinar: Be More Than a Content Vending Machine

    Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.

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  • Managing the Content Tsunami is Critical to CX

    Managing the Content Tsunami is Critical to CX

    This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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