Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.
Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.
How can you better manage the content lifecycle in a regulated industry?Download Guide
Delivering great customer experiences (CX) to market should be the top priority for any company.
This session focuses on demoing features and uses cases currently available in Aprimo Productivity Management and Digital Asset Management to make the promise of content reuse a reality at your brand
View this session on-demand, here, to learn what a day in the life is like for an Aprimo user! Learn best practices in using our software, how to effectively manage your content lifecycle, and more.
Content expert Noz Urbina looks at some of the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel assets.
Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy
Watch this session and get the insights you need to evolve your marketing through 2020 and beyond!
Why Content Operations will be the most important part of your customer experience strategy
Determine Your Content Lifecycle MaturityTake the Quiz!
We sat down with Forrester Senior Analyst Nick Barber to ask him about all things content, including how important content is to customer experience, supporting personalization with content and data,
In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.
This blog describes 6 steps B2B organizations can take to create a continuous content model.
This session will walk you through recommended best practices for making DAM and Workflow work better together.
Transform ideas into experiences with the the Aprimo DAM + Episerver connector. Aprimo + Epi empower you to: Optimize content creation Create more engaging customer experiences Spend less time on man
How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.