The Content Lifecycle
Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.
-
Read Article7 Experts on Using the Content Lifecycle to Maximize Content ROI
n this ebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
-
Check Out Our Past Content & CX Webinars
Watch Now! -
7:00Watch VideoAprimo Discusses Content Strategies at ContentTech
Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.
-
View ContentReverse Engineering Your Customer Experience
If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.
-
Read ArticleThe Technology You Need to Manage Your Content Lifecycle
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
-
Read ArticleBuilding the Right Team to Manage the Content Lifecycle
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
-
Read How Our Customers Achieved Success with their Content
Learn More! -
View Content
The Future of Marketing Operations [Channel Pro Report]
This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
-
Read ArticleWhy Marketers Must Think of the Lifecycle of Their Content
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
-
Loading More...
