The Content Lifecycle
Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.
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4:17Watch Video5 Surprises about Content and Personalization You Need to Know w/ Nick Barber, Forrester Sr. Analyst
We sat down with Forrester Senior Analyst Nick Barber to ask him about all things content, including how important content is to customer experience, supporting personalization with content and data,
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Read NowMightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition
How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.
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Determine Your Content Lifecycle Maturity
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Read Now6 Steps for Creating a Continuous Content Model
This blog describes 6 steps B2B organizations can take to create a continuous content model.
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Optimize Content, Operations, and Performance with Aprimo!
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Read NowWhy Marketers Must Think of the Lifecycle of Their Content
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
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Read NowThe Technology You Need to Manage Your Content Lifecycle
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
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0:00Watch VideoOn-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers
Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
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Read NowMightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
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1:00:05Watch VideoOn-Demand Webinar: Be More Than a Content Vending Machine
Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
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7:00Watch VideoAprimo Discusses Content Strategies at ContentTech
Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.
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Read NowManaging the Content Tsunami is Critical to CX
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
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Read NowBuilding the Right Team to Manage the Content Lifecycle
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
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27:45Watch VideoAprimo Sync! Nashville 2019: Content Lifecycle Workshop
As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle.
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