The Content Lifecycle
Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.
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View ContentReverse Engineering Your Customer Experience
If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.
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Read ArticleThe Technology You Need to Manage Your Content Lifecycle
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
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Read ArticleBuilding the Right Team to Manage the Content Lifecycle
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
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The Future of Marketing Operations [Channel Pro Report]
This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
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Read ArticleWhy Marketers Must Think of the Lifecycle of Their Content
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
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Read How Our Customers Achieved Success with their Content
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Read ArticleContent Strategy and Operations: Planning Assumptions 2019
In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
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