The Content Lifecycle

Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.

  • Reverse Engineering Your Customer Experience

    Reverse Engineering Your Customer Experience

    If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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  • The Future of Marketing Operations [Channel Pro Report]

    The Future of Marketing Operations [Channel Pro Report]

    This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • Read How Our Customers Achieved Success with their Content

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  • Content Strategy and Operations: Planning Assumptions 2019

    Content Strategy and Operations: Planning Assumptions 2019

    In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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