The Content Lifecycle
Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.
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Learn MoreOn-Demand Webinar: Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency
Watch this session and get the insights you need to evolve your marketing through 2020 and beyond!
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How can you better manage the content lifecycle in a regulated industry?
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Learn MoreOn-Demand Webinar: Content Ops: The Next Generation Of Experience Marketing
Why Content Operations will be the most important part of your customer experience strategy
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4:17Watch Now5 Surprises about Content and Personalization You Need to Know w/ Nick Barber, Forrester Sr. Analyst
We sat down with Forrester Senior Analyst Nick Barber to ask him about all things content, including how important content is to customer experience, supporting personalization with content and data,
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Learn MoreOn-Demand Webinar: Red Hat: DAM & Work Management on One Platform
In this session you'll learn how Red Hat uses Aprimo PM to make their teams more effective, and how they eliminated spreadsheet chaos with Aprimo DAM.
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Learn More6 Steps for Creating a Continuous Content Model
This blog describes 6 steps B2B organizations can take to create a continuous content model.
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Learn MoreOn-Demand Webinar: Leveraging DAM and Workflow Together
This session will walk you through recommended best practices for making DAM and Workflow work better together.
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1:15Watch NowAprimo Digital Asset Management + Episerver
Transform ideas into experiences with the the Aprimo DAM + Episerver connector. Aprimo + Epi empower you to: Optimize content creation Create more engaging customer experiences Spend less time on man
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MightyGuides: 11 Experts on Using the Content Lifecycle EMEA Edition
How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.
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Determine Your Content Lifecycle Maturity
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Learn MoreWhy Marketers Must Think of the Lifecycle of Their Content
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
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Learn MoreThe Technology You Need to Manage Your Content Lifecycle
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
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Learn MoreMightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
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1:00:05Watch NowOn-Demand Webinar: Be More Than a Content Vending Machine
Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
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Learn MoreManaging the Content Tsunami is Critical to CX
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
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Learn MoreBuilding the Right Team to Manage the Content Lifecycle
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
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