The Content Lifecycle
Marketers are responsible for the cumulative experience audiences have across the customer’s journey. The full content lifecycle must be managed and scaled to ensure superior brand experiences.
7 Experts on Using the Content Lifecycle to Maximize Content ROI
n this ebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
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Aprimo Discusses Content Strategies at ContentTech
Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.
Reverse Engineering Your Customer Experience
If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.
The Technology You Need to Manage Your Content Lifecycle
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
Building the Right Team to Manage the Content Lifecycle
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
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The Future of Marketing Operations [Channel Pro Report]
This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.
Why Marketers Must Think of the Lifecycle of Their Content
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.