Transform ideas into experiences with the the Aprimo DAM + Episerver connector. Aprimo + Epi empower you to: Optimize content creation Create more engaging customer experiences Spend less time on manual content work Get your content to market faster DOWNLOAD Aprimo DAM Forrester scorecard: https://www.aprimo.com/forrester-wave-digital-asset-management/ LEARN MORE ABOUT DAM: https://www.aprimo.com/platform/digital-asset-management/
4:17We sat down with Forrester Senior Analyst Nick Barber to ask him about all things content, including how important content is to customer experience, supporting personalization with content and data,
How to Focus Only on the Things That Matter and Stop Wasting Time. In this guidebook, 11 experts from around the world share how they maximize content ROI by using the Content Lifecycle.
This blog describes 6 steps B2B organizations can take to create a continuous content model.
This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
0:00Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
1:00:05Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
7:00Aprimo talks with Noz Urbina about content trends and how brands can move toward using units of content to formulate more impactful content.
This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.
This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.
27:45As consumer expectations evolve - marketing organizations need to evolve too. In order to create great brand experiences, you need to manage your Content Lifecycle.
