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February 14, 2019

Optimize Content, Operations, and Performance

Marketers are challenged with providing engaging content and experiences on an increasing number of channels with stagnant resources and processes. Keeping up with such demands requires organizations streamline all the behind-the-scenes activities involved in delivering customer experiences.

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6 Steps for Creating a Continuous Content Model
6 Steps for Creating a Continuous Content Model

This blog describes 6 steps B2B organizations can take to create a continuous content model.

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Why Marketers Must Think of the Lifecycle of Their Content
Why Marketers Must Think of the Lifecycle of Their Content

This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.