Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals and can hurt the customer experience.
In this webinar, Christine Polewarczyk, Service Director for the Content Strategy and Operations practice at SiriusDecisions, and Ed Breault, Vice President of Marketing at Aprimo, will discuss the most common content challenges organizations are experiencing today and how they relate to customer experience. They will share data and insights on B2B content maturity, provide best practice guidance on how to build a high-performing content engine, and offer advice on ways organizations can reverse engineer their brand experience across various consumer channels.
For the slides, click here.