Aprimo for The Content Marketing Manager

As a content marketing manager, it’s vital for you to think about content as an entire lifecycle, from ideation & planning to distribution & analysis. Learn how Aprimo’s Experience Command Center can help you manage content in every phase.

  • MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

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  • 4 Ways to Turn Content Marketing into a Profit Center

    4 Ways to Turn Content Marketing into a Profit Center

    This blog describes four ways organizations can turn content marketing into a profit center.

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  • Determine Your Content Lifecycle Maturity

    Take the Quiz!
  • Reverse Engineering the Customer Experience - 2019

    Reverse Engineering the Customer Experience - 2019

    Digital has transformed the experience battlefront. This guidebook discusses how your enterprise can reverse engineer the customer experience to win customers in this new era.

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  • The Top 3 Reasons Creatives Need a DAM

    The Top 3 Reasons Creatives Need a DAM

    Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

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  • Aprimo Digital Asset Management2:58

    Aprimo Digital Asset Management

    Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.

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  • On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers0:00

    On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers

    Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, ​and technology challenges that handicap business goals.

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  • On-Demand Webinar: Be More Than a Content Vending Machine1:00:05

    On-Demand Webinar: Be More Than a Content Vending Machine

    Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Get the Aprimo Advantage

    Get the Aprimo Advantage

    Optimize Content, Operations, and Performance with Aprimo!

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  • Read How Customers Achieved Success Utilizing Aprimo's Technology

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  • Aprimo Digital Asset Management + Rights Cloud by FADEL2:23

    Aprimo Digital Asset Management + Rights Cloud by FADEL

    Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra

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  • Don't Talk At Customers: Share Authentic & Relevant Stories

    Don't Talk At Customers: Share Authentic & Relevant Stories

    Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Aprimo Creative Cloud Connector1:03

    Aprimo Creative Cloud Connector

    The Aprimo Creative Cloud Connector – Providing a seamless connection between your Aprimo Digital Asset Management and your favorite Adobe products.

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  • Aprimo Productivity Management2:15

    Aprimo Productivity Management

    Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

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  • Transform Non-Working Marketing Spend into Working Media and Content

    Transform Non-Working Marketing Spend into Working Media and Content

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • Get Your Creative Groove Back Guidebook

    Get Your Creative Groove Back Guidebook

    When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.

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  • Manage All Content in One Place with Article Editor

    Manage All Content in One Place with Article Editor

    This blog describes why it's important for organizations to edit their text-based content in the same place as all their other rich media, and how Aprimo's new Article Editor functionality can help.

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  • Why Technology is Essential in the Quest for OmniChannel Marketing

    Why Technology is Essential in the Quest for OmniChannel Marketing

    Organizations need technology, including digital asset management and campaign management systems to help deliver great omnichannel marketing campaigns and experiences.

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