Aprimo for The Content Marketing Manager

So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?

Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.

In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

This blog describes four ways organizations can turn content marketing into a profit center.

Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?

This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.