As a content marketing manager, it’s vital for you to think about content as an entire lifecycle, from ideation & planning to distribution & analysis. Learn how Aprimo’s Experience Command Center can help you manage content in every phase.
Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.
Ubisoft experienced a 130% YOY upload increase with Aprimo
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So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?
Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.
Determine Your Content Lifecycle Maturity
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Lifeflow, the working culture we employ at Aprimo, puts the people that make up our company first.
Learn why Aprimo is a Leader in The Forrester Wave™ for Digital Asset Management
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1:26Your customers demand near real-time experiences across all channels. How will you meet those demands? Agile Marketing with Aprimo. Accelerate your marketing with customizable Agile solutions that w
The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.
Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.
Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.
In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.
This blog describes four ways organizations can turn content marketing into a profit center.
Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.
2:58Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.
0:00Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, and technology challenges that handicap business goals.
1:00:05Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.
Optimize Content, Operations, and Performance with Aprimo!
2:23Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra
Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?
This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.
1:03The Aprimo Creative Cloud Connector – Providing a seamless connection between your Aprimo Digital Asset Management and your favorite Adobe products.
