Aprimo for The Content Marketing Manager

As a content marketing manager, it’s vital for you to think about content as an entire lifecycle, from ideation & planning to distribution & analysis. Learn how Aprimo’s Experience Command Center can help you manage content in every phase.

  • What Is Content Operations and Why Do You Need It?

    What Is Content Operations and Why Do You Need It?

    Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.

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  • Ubisoft experienced a 130% YOY upload increase with Aprimo

    Read Their Story
  • Intelligent Content Personalization: Salesforce + Aprimo

    Intelligent Content Personalization: Salesforce + Aprimo

    So the industry-wide push around understanding your customer makes sense, but have you thought about how to better understand your content?

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  • Scale Content Operations: Understand the When and Why of Your Marketing

    Scale Content Operations: Understand the When and Why of Your Marketing

    Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.

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  • Where to Start with Agile Marketing Automation

    Where to Start with Agile Marketing Automation

    In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making.

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  • Determine Your Content Lifecycle Maturity

    Take the Quiz!
  • Lifeflow in Action

    Lifeflow in Action

    Lifeflow, the working culture we employ at Aprimo, puts the people that make up our company first.

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  • Learn why Aprimo is a Leader in The Forrester Wave™ for Digital Asset Management

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  • Agile Marketing with Aprimo1:26

    Agile Marketing with Aprimo

    Your customers demand near real-time experiences across all channels. How will you meet those demands? Agile Marketing with Aprimo. Accelerate your marketing with customizable Agile solutions that w

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  • The Future of Work: Digital, Disparate, and Demanding

    The Future of Work: Digital, Disparate, and Demanding

    The global pandemic created by the novel coronavirus has ushered in a new reality for businesses.

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  • 4 Tips to Keep Your Team Connected

    4 Tips to Keep Your Team Connected

    Work habits are changing quickly as communities, cities, states, and nations all over the world enforce social distancing to slow the spread of the coronavirus.

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  • Tips on Working Remotely in Aprimo

    Tips on Working Remotely in Aprimo

    Aprimo's Matt Clarke takes you through some of the capabilities in Aprimo that make remote work easier and more efficient.

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  • MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    MightyGuides: 7 Experts on Using the Content Lifecycle to Maximize Content ROI

    In this guidebook, 7 content experts weigh in on strategies and solutions for optimizing each stage of the content lifecycle.

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  • 4 Ways to Turn Content Marketing into a Profit Center

    4 Ways to Turn Content Marketing into a Profit Center

    This blog describes four ways organizations can turn content marketing into a profit center.

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  • The Top 3 Reasons Creatives Need a DAM

    The Top 3 Reasons Creatives Need a DAM

    Stop spending time finding the assets you need or wondering if the licensed image you want is still legal to use, or even worse, re-doing something you’ve already done because you can’t find it.

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  • Aprimo Digital Asset Management2:58

    Aprimo Digital Asset Management

    Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.

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  • On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers0:00

    On-Demand Webinar: Content & the Customer Experience: Best Practices for B2B Marketers

    Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, ​and technology challenges that handicap business goals.

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  • On-Demand Webinar: Be More Than a Content Vending Machine1:00:05

    On-Demand Webinar: Be More Than a Content Vending Machine

    Businesses must be more than a content vending machine to deliver rich customer experiences. Join us as Robert Rose and Ed Breault discuss ways to leverage content to improve CX.

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  • Aprimo Overview

    Aprimo Overview

    Optimize Content, Operations, and Performance with Aprimo!

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  • Aprimo Digital Asset Management + Rights Cloud by FADEL2:23

    Aprimo Digital Asset Management + Rights Cloud by FADEL

    Our FADEL Rights Cloud Connector ensures that customers are able to deliver personalized and engaging customer experiences that meet corporate standards for content compliance. Marketers at global bra

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  • Don't Talk At Customers: Share Authentic & Relevant Stories

    Don't Talk At Customers: Share Authentic & Relevant Stories

    Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Aprimo Creative Cloud Connector1:03

    Aprimo Creative Cloud Connector

    The Aprimo Creative Cloud Connector – Providing a seamless connection between your Aprimo Digital Asset Management and your favorite Adobe products.

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