Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core business. Read more about what we've discovered through our research with Forbes to gain insight into the future of marketing.
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Aprimo Idea Lab
We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality ...
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Reverse Engineering Your Customer Experience
If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.
Aprimo Idea Lab
We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.
Aprimo uses Idea Lab to launch... Idea Lab!
All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!
Attention Content Marketers & Creatives… You’ll Want to Read This
For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.
Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM
Aprimo is introducing Idea Lab and more in the latest product update!
Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners
New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.
Streamline Your Global Content Marketing Strategy with Aprimo
Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.
How the Olympics Won A Gold Medal in Storytelling
Changing expectations mean that marketers must do more than just market at potential customers. They need to create stories. See how the Olympics accomplished this!
Don't Talk At Customers: Share Authentic & Relevant Stories
Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?
Aprimo Idea Lab Data Sheet