Digital Asset Management

Aprimo Digital Asset Management helps enterprises leverage their content to deliver personalized and engaging customer experiences at scale. Our solution enables marketers, creatives, and others to manage images, videos, and rich media assets at every stage of the content lifecycle.

  • DAM vs. CMS Complementary or Competitors?

    DAM vs. CMS Complementary or Competitors?

    With thousands of new martech solutions coming to the market year after year, differentiating between seemingly similar products gets confusing very quickly.

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  • Ubisoft experienced a 130% YOY upload increase with Aprimo

    Read Their Story
  • How to Choose the Right DAM? The Forrester Wave™ To The Rescue

    How to Choose the Right DAM? The Forrester Wave™ To The Rescue

    Modern buyers are educated buyers; and purchasing decisions, no matter how mundane those purchases may seem (enter vacuum cleaner!), are highly influenced by digital experiences.

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  • DAM for Life Sciences: Shared Endeavors Need Sound Data Models [SYNC! 2020]

    DAM for Life Sciences: Shared Endeavors Need Sound Data Models [SYNC! 2020]

    It is for organizations to be able to communicate and collaborate effectively, in crisis chaos ensues, none more so than during a worldwide pandemic, the collaboration between the life sciences is cri

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  • So Much Content, So Many Users, So Many Rights [SYNC! 2020]

    So Much Content, So Many Users, So Many Rights [SYNC! 2020]

    SOS Children’s Villages International is active in 136 countries and needs to be brand-aligned, GDPR compliant and have use rights. With Aprimo, they can do this in one database.

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  • Future Forward Content: The Data Foundation for Managing and Powering Content for Success in a Connected World [SYNC! 2020]

    Future Forward Content: The Data Foundation for Managing and Powering Content for Success in a Connected World [SYNC! 2020]

    Content drives Brand. Content strategy takes work to be successful, and it is worth every penny, every minute, and every whiteboard session of strategy.

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  • Take a Free Tour of Aprimo DAM

    Take The Tour
  • DAM Maturity Modeling: An Outcome-Driven Approach [SYNC! 2020]

    DAM Maturity Modeling: An Outcome-Driven Approach [SYNC! 2020]

    In the world of DAM there are a number of well-known maturity models, which typically feature a diagnostic and assessment-driven approach. Now is time to switch to an outcome-oriented methodology

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  • Bringing DAM up from the Basement: Integrations in the Real World [SYNC! 2020]

    Bringing DAM up from the Basement: Integrations in the Real World [SYNC! 2020]

    DAM systems end up on digital islands, or in the “basement” of your company’s tech stack. We paired up with Stanley Black and Decker's, Peter Scoins, to show how you can bring your DAM back up.

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  • Buyer’s Guide: What you need in a DAM

    Download Guide
  • Chasing the E-commerce Unicorn – How DAM is Central to Omni-channel Experience at Stanley Black & Decker [SYNC! 2020]

    Chasing the E-commerce Unicorn – How DAM is Central to Omni-channel Experience at Stanley Black & Decker [SYNC! 2020]

    Learn how Stanley Black & Decker has been making an intentional effort to improve its eCommerce capability using Aprimo DAM as a single source of truth for content by watching their session on-demand

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  • Content Ops: The Next Generation of Experience Marketing [SYNC 2020]

    Content Ops: The Next Generation of Experience Marketing [SYNC 2020]

    Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy

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  • Scale Content Operations: Understand the When and Why of Your Marketing

    Scale Content Operations: Understand the When and Why of Your Marketing

    Every single marketing team has talent. Coming up with clever campaigns, pitching ideas that seem guaranteed to build pipeline, and generating promising initiatives are rarely the biggest problems.

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  • 3 Ways Content Reuse Can Help You Scale

    3 Ways Content Reuse Can Help You Scale

    It’s not exactly shocking, but brands in every industry want the content they create to really strike home with their customers.

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  • Aprimo Interview with John Horodyski, Optimity Advisors

    Aprimo Interview with John Horodyski, Optimity Advisors

    We all know how difficult and how strange a year 2020 has been. With the pandemic raging since March, many industries have been forced to quickly reimagine and deploy new ways for their teams to work

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  • What is Digital Asset Management (DAM)?

    What is Digital Asset Management (DAM)?

    Between dozens of channels—with more arriving all the time—and increasing pressure to deliver quality, personalized content to your customers, marketing has gotten pretty complicated, pretty fast.

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  • Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

    Content and data are the top challenges that marketers, merchants, and commerce professionals face today.

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  • DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    DAM 101 for Financial Services: Using DAM for Richer Customer Experiences

    Businesses create so much content.

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  • The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

    The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

    Find out why Aprimo DAM received the highest scores possible in the search, content collaboration support, and product vision criteria

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  • Life Sciences: Keeping Content Compliant with DAM

    Life Sciences: Keeping Content Compliant with DAM

    Without a true understanding of how your promotional material is being used around the world, and you aren’t managing or planning the distribution of that material, is your company actually compliant?

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  • 3 DAM Insights Every Marketer Needs

    3 DAM Insights Every Marketer Needs

    We want to dive a little deeper into what insights a DAM solution can help you uncover and how those insights can help you maximize your marketing efforts and increase the ROI of your content.

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  • DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?

    DAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?

    How is a DAM different from something like OneDrive, Box, or Dropbox?

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  • DAM 101: How DAM empowers and modernizes customer experiences

    DAM 101: How DAM empowers and modernizes customer experiences

    Businesses create so much content. One Aprimo retail customer has created over 10 million pieces of digital content alone.

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